Every year, Globe Content Studio produces Next in Creative: a forward-looking report revealing and contextualizing the emerging trends that represent the future of content marketing. In this presentation, Studio content lead Jessica Robinson will dive into three of the top trends of the year, offering ideas on how to use the report’s insights to drive opportunities for brands. You’ll walk away with examples and ideas to inspire your next content marketing campaign.

ABOUT THE PRESENTER

Jessica Robinson
Content Lead, Globe Content Studio

Jessica Robinson is the Content Lead at Globe Content Studio, the content marketing division of The Globe and Mail. As a content marketing expert, she uses journalistic-style storytelling and insights to create innovative work for brands like Destination Canada, Indeed and Loblaw.

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