Influencer Marketing – Getting The Most Out Of Your Campaigns
We were fortunate this week to host a webinar featuring Umair Tazeem, the owner of Embold, on Influencer Marketing – Finding the Right Influencers and Measure Success. Umair did an […]
We were fortunate this week to host a webinar featuring Umair Tazeem, the owner of Embold, on Influencer Marketing – Finding the Right Influencers and Measure Success. Umair did an […]
If you want to make efficient use of your time and money, measuring your digital marketing efforts and effectiveness is a must. But where do you even start? In […]
If you didn’t measure it, did it even happen? Not in my books! We all know that measuring our digital marketing efforts is a must. But not all of us […]
If you missed our October 5th webinar, fear not! Check out this amazing recap from our speaker, Afton Brazzoni. The digital marketing landscape is a vast, noisy place where companies […]
With the pandemic looking like it is finally under control, most workplaces are actively building plans for return to the office in the Fall. And while flexible work arrangements […]
It’s undeniable. Artificial Intelligence and Machine Learning have fundamentally altered the modern marketing mix in ways conspicuous and otherwise. From augmenting ad platforms to recasting the organizational relationship with first-party […]
From the Calgary Marketing Association’s Women Leaders in Marketing Panel Discussion On May 25th, I had the pleasure of joining Carol Shmygol, Senior Vice-President of Reputation & Brand, ATB […]
1:1 matching initiative sends our future leaders (students) to The Gathering this year #GatheringGivesBack Streaming from stages in Alberta, California, and other locations across North America, for the first […]
COVID-19 seems to be sticking around. Arrrgh. As we are exhaustedly bracing for a third-wave, and seeing variant cases on the rise at a time when increasing vaccinations should be […]
2020 was a whirlwind of challenges, pivotal moments and new learnings. Marketers everywhere in every industry had a quick lesson in changing on the fly and evolving marketing strategies with […]