How to Use GA4 to Measure SEO Performance
Google Analytics 4 is the latest Google Analytics tool that millions of businesses and marketers have adopted in the past 2 years. While there’s a steep learning curve for learning […]
CMA Blog | Calgary Marketing News
How to Use GA4 to Measure SEO Performance
Google Analytics 4 is the latest Google Analytics tool that millions of businesses and marketers have adopted in the past...
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Retail Marketers – Ready for the Holidays
The holiday season is quickly approaching. If you’re a retailer, that means it’s time to finalize your plans to take...
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7 Google Analytics 4 Reports Your Business Should Use
Google Analytics 4 (GA4) has emerged as the compass guiding businesses through the complexity of digital interactions, in today’s technology...
Continue Reading
How Businesses Can Transform Google Analytics 4 Data into Actionable Insights in 2024
As we venture into 2024, Google Analytics 4 (GA4) will continue to stand as a dynamic force, constantly evolving to...
Continue Reading
Influencer Marketing – Getting The Most Out Of Your Campaigns
We were fortunate this week to host a webinar featuring Umair Tazeem, the owner of Embold, on Influencer Marketing –...
Continue ReadingRetail Marketers – Ready for the Holidays
The holiday season is quickly approaching. If you’re a retailer, that means it’s time to finalize your plans to take advantage of this critical time. Black Friday and Cyber Monday […]
7 Google Analytics 4 Reports Your Business Should Use
Google Analytics 4 (GA4) has emerged as the compass guiding businesses through the complexity of digital interactions, in today’s technology and data-focused world. GA4 reports offer a comprehensive view of […]
How Businesses Can Transform Google Analytics 4 Data into Actionable Insights in 2024
As we venture into 2024, Google Analytics 4 (GA4) will continue to stand as a dynamic force, constantly evolving to redefine how businesses collect and analyze crucial data. In this […]
Influencer Marketing – Getting The Most Out Of Your Campaigns
We were fortunate this week to host a webinar featuring Umair Tazeem, the owner of Embold, on Influencer Marketing – Finding the Right Influencers and Measure Success. Umair did an […]
Part 2: Measuring Digital Marketing Efforts & Effectiveness
If you want to make efficient use of your time and money, measuring your digital marketing efforts and effectiveness is a must. But where do you even start? In […]
Part 1: Getting Started With Digital Marketing Analytics
If you didn’t measure it, did it even happen? Not in my books! We all know that measuring our digital marketing efforts is a must. But not all of us […]
How To Tell Epic Stories Through Content Marketing
If you missed our October 5th webinar, fear not! Check out this amazing recap from our speaker, Afton Brazzoni. The digital marketing landscape is a vast, noisy place where companies […]
Moving Forward at Work: Defining your Return to Work Policy
With the pandemic looking like it is finally under control, most workplaces are actively building plans for return to the office in the Fall. And while flexible work arrangements […]
AI And Your Marketing Mix
It’s undeniable. Artificial Intelligence and Machine Learning have fundamentally altered the modern marketing mix in ways conspicuous and otherwise. From augmenting ad platforms to recasting the organizational relationship with first-party […]