Marketing is essential to the success of any real estate development project. Review the role that marketing plays at each step in the development process. Gain an understanding of changing real estate markets and learn how to: utilize market research information, develop and manage a marketing program, create unique project identities, and undertake an effective advertising and communications program. Learn from case studies, active project examples, and industry guest speakers from across Canada.

This course is instructed by Emma MacKenzie, who is Director, Creative + Strategy of Chatterson, a boutique real estate marketing agency based in Calgary. This course can count towards the Real Estate Development Leadership certificate, delivered in collaboration between Haskayne Executive Education and the Real Estate Development Institute (REDI Canada).

Questions? Contact info@redicanada.org to learn more or ask about industry pricing.