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Expert Strategies to Elevate Your Brand

With the deprecation of the Cookie and other changes to data privacy laws, the way marketers measure digital effectiveness and consumer behaviour has been drastically altered.

Gain valuable insights into the world of data retention while ensuring compliance and ways to maximize marketing effectiveness.

Join our two experts as they discuss critical topics including:

• Key approaches to adapt and thrive amidst changing data landscapes.
• Areas of significant impact and actionable strategies.
• Ways to collect and leverage first-party data effectively.
• The importance of sustainability in data management practices.

Guaranteed, you will walk away with actionable takeaways to elevate your marketing strategies in this ever-changing data ecosystem.

ABOUT OUR PRESENTERS

Carsen Kendel
Group Account Director, Vovia

Carsen has over 11 years of experience in account management, planning, marketing strategy and execution, and measurement, with the last 10 being with Vovia. He has applied this expertise across a variety of industries including ecommerce, tourism, retail, education, arts and entertainment, not for profit, residential development, B2B, Technology, and financial services.

At Vovia, Carsen manages account relationships, develops integrated media strategies for clients, and works with Vovia’s team of Account Managers and Media Specialists to execute on the strategy to ensure ongoing growth for his clients.

Kabil Rahaman
Digital Operations & Data Solutions, The Globe & Mail

Kabil Rahaman leads data capabilities for The Globe’s advertising. He has over a decade of experience in hands-on digital activation working for both media buyers and sellers. Kabil’s goal is to better understand and explore the relationship readers have with advertising on The Globe.

Sponsored by our 2024 Corporate Partners:

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