Insights & Innovations into Effective Strategies and Applications

In an era where the landscape of customer acquisition is ever changing, staying ahead of the curve is not just beneficial; it’s essential for any marketer looking to make a significant impact. This exclusive Panel & Power Hour session brings together a trio of marketing virtuosos, each with a distinct set of experiences and insights into the dynamics of customer acquisition in today’s marketing world.

What You Will Learn:

• Emerging Trends: Uncover the latest trends in customer acquisition, from technological advancements to shifts in consumer behaviour.
• Strategic Insights: Gain valuable insights into developing and implementing strategies that resonate with today’s consumers.
• Real-World Applications: Learn from the firsthand experiences of our panelists, who have successfully navigated the challenges of marketing in various industries.
• Interactive Q&A: Engage with our experts in a dynamic Q&A session, where you can seek advice, clarification, and deeper understanding of the discussed topics.

Whether you want to refine your strategy, explore new avenues for growth, or simply stay informed on the latest customer acquisition trends, we designed this Panel & Power Hour for you.

Meet Our Panelists:

Alex Paisley  – Digital Marketing Director, POD Marketing

With a decade of marketing expertise under his belt, Alex Paisley is a digital marketing maestro. His strategic initiatives have propelled brands like Swoop Airlines into remarkable growth, evidencing his mastery in navigating the complexities of B2B, D2C, e-commerce, and more. Alex’s deep-rooted approach in analytics, experimentation, and a keen eye for emerging technologies positions him as a pivotal figure in the discourse on modern marketing methodologies.

David MacLean – Head of Marketing, Neo Financial

David stands at the forefront of marketing innovation in rapidly scaling enterprises. His journey through various leadership roles has imbued him with a rich perspective on strategy, team dynamics, and product marketing. David’s extensive background offers a wealth of knowledge on fostering a culture of success and delivering impactful marketing insights, making him an invaluable contributor to our panel.

Pedro Porto Alegre – Strategy Director, WJ

Renowned for his strategic prowess in brand and communications, Pedro brings a wealth of experience from leading marketing campaigns for both behemoth and budding brands. With a career spanning several top-tier B2C and B2B organizations in Canada, his work is a testament to the power of a human-centric approach to marketing. Pedro’s expertise in marrying strategy with creativity offers a fresh perspective on driving marketing effectiveness, setting the stage for an interesting discussion on the future of customer engagement.

Michael Gaudet – Principal, Eighty Twenty CMO

Michael delivers KPI-driven, Fractional CMO Leadership with a track record of success in scaling companies and getting them to their next round (at higher valuations). He previously supported and led digital, marketing and BDR teams for Getty Images/iStockphoto, Vovia, Benevity (now a unicorn – 1B+ valuation), Swoop Airlines, and Harvest, where he helped Neo Financial (another unicorn) get to their Series A. Originally from Cornwall, Ontario, he holds a BComm from McGill University an MBA from the University of Calgary.

Sponsored by our 2024 Corporate Partners: