It’s undeniable. Artificial Intelligence and Machine Learning have fundamentally altered the modern marketing mix in ways conspicuous and otherwise. From augmenting ad platforms to recasting the organizational relationship with first-party […]
From the Calgary Marketing Association’s Women Leaders in Marketing Panel Discussion On May 25th, I had the pleasure of joining Carol Shmygol, Senior Vice-President of Reputation & Brand, ATB […]
1:1 matching initiative sends our future leaders (students) to The Gathering this year #GatheringGivesBack Streaming from stages in Alberta, California, and other locations across North America, for the first […]
COVID-19 seems to be sticking around. Arrrgh. As we are exhaustedly bracing for a third-wave, and seeing variant cases on the rise at a time when increasing vaccinations should be […]
2020 was a whirlwind of challenges, pivotal moments and new learnings. Marketers everywhere in every industry had a quick lesson in changing on the fly and evolving marketing strategies with […]
On February 23, the Calgary Marketing Association and Advertising Club of Edmonton will host The Urgency of Inclusive Marketing webinar. In the lead up to this event, we had the […]
A CMA and CAMA Partner Event The business of agriculture is much, much bigger than its stereotypes and is rapidly expanding beyond those expected fence posts. Some of the greatest advances […]
This CMA webinar looked into the heart of the problem to find the Soul of the Solution. On Tuesday, January 26, we spent valuable time with two of the […]
The Calgary Marketing Association kicked off our 2021 webinar series with a provocative topic and a significant audience! With our highest virtual attendance to date, Heather Ilsley and Genevieve […]
On January 19, the Calgary Marketing Association will host its first webinar of 2021! In the lead up to Is Behavioural Targeting Dead?, we had the opportunity to chat with […]
