What Does It Mean To Be A Corporate Partner?
If you have attended a live Calgary Marketing Association (CMA) event and if you have participated in any of the CMA webinars, dropped by a virtual Mixer, benefited from […]
Category: News
Where Are We Now… What’s Next?
In the lead up to CMA’s October 22nd Virtual Panel: Marketing Reboot- What’s Next, we had the opportunity to learn more about a couple of our panel members including Jeff Lowe, […]
Highlights from Greg Wight’s Shopper Design Webinar
Before the webinar on September 29, titled Enhancing Your E-comm, I had the opportunity to learn more about Greg Wight, founder and CEO of levelfour. Based in Toronto and internationally […]
Highlights from Jackie Rafter’s Career Branding Workshop
On August 25th I had the pleasure of participating in a Calgary Marketing Association sponsored Career Branding Workshop with Jackie Rafter, President, Founder, and CEO of Higher Landing. This is […]
Looking for a new job? Sell your value, not your skills.
In preparation of her upcoming Career Branding workshop with the CMA I was able to speak with Jackie Rafter, President of the career transformation company called Higher Landing. Jackie and […]
Brand Communities Are More Important Now Than Ever. And Here’s Why.
Every now and then you meet an idea that permanently changes how you think. The branded community that Fiskar’s (yes, those scissors) created around scrapbookers was one of those ideas […]
Are We Now Marketing To A More Compassionate World?
This questioned was addressed and answers were put forth and discussed during a Calgary Marketing Association(CMA) Webinar on Tuesday, May 28. The CMA has been offering timely, relevant and we […]
Expert Advice On Marketing During COVID-19
It’s been a busy few weeks as we have been gathering advice from a variety of experts to figure out how we, as marketers grapple with the crisis we find […]
RUNNING A CREATIVE BRAINSTORMING SESSION
7 Proven Successful Steps Whether your organization is looking to answer a question, solve a problem, generate fresh ideas or inform product development, planning or strategy, gathering a carefully selected […]
Failure Is An Option
Highlights from The Gathering 2020 This was my second year attending The Gathering conference and it was quite different than last year as I was now learning through the lens […]