Influencer Marketing – Getting The Most Out Of Your Campaigns
We were fortunate this week to host a webinar featuring Umair Tazeem, the owner of Embold, on Influencer Marketing – Finding the Right Influencers and Measure Success. Umair did an […]
Category: News
Part 2: Measuring Digital Marketing Efforts & Effectiveness
If you want to make efficient use of your time and money, measuring your digital marketing efforts and effectiveness is a must. But where do you even start? In […]
Part 1: Getting Started With Digital Marketing Analytics
If you didn’t measure it, did it even happen? Not in my books! We all know that measuring our digital marketing efforts is a must. But not all of us […]
How To Tell Epic Stories Through Content Marketing
If you missed our October 5th webinar, fear not! Check out this amazing recap from our speaker, Afton Brazzoni. The digital marketing landscape is a vast, noisy place where companies […]
Moving Forward at Work: Defining your Return to Work Policy
With the pandemic looking like it is finally under control, most workplaces are actively building plans for return to the office in the Fall. And while flexible work arrangements […]
AI And Your Marketing Mix
It’s undeniable. Artificial Intelligence and Machine Learning have fundamentally altered the modern marketing mix in ways conspicuous and otherwise. From augmenting ad platforms to recasting the organizational relationship with first-party […]
10 Tips For Women In Marketing
From the Calgary Marketing Association’s Women Leaders in Marketing Panel Discussion On May 25th, I had the pleasure of joining Carol Shmygol, Senior Vice-President of Reputation & Brand, ATB […]
The Gathering Gives Back
1:1 matching initiative sends our future leaders (students) to The Gathering this year #GatheringGivesBack Streaming from stages in Alberta, California, and other locations across North America, for the first […]
Covid Loves… Collaboration
COVID-19 seems to be sticking around. Arrrgh. As we are exhaustedly bracing for a third-wave, and seeing variant cases on the rise at a time when increasing vaccinations should be […]
The Urgency of Inclusive Marketing
2020 was a whirlwind of challenges, pivotal moments and new learnings. Marketers everywhere in every industry had a quick lesson in changing on the fly and evolving marketing strategies with […]