Moving Forward at Work: Defining your Return to Work Policy
With the pandemic looking like it is finally under control, most workplaces are actively building plans for return to the office in the Fall. And while flexible work arrangements […]
Category: News
AI And Your Marketing Mix
It’s undeniable. Artificial Intelligence and Machine Learning have fundamentally altered the modern marketing mix in ways conspicuous and otherwise. From augmenting ad platforms to recasting the organizational relationship with first-party […]
10 Tips For Women In Marketing
From the Calgary Marketing Association’s Women Leaders in Marketing Panel Discussion On May 25th, I had the pleasure of joining Carol Shmygol, Senior Vice-President of Reputation & Brand, ATB […]
The Gathering Gives Back
1:1 matching initiative sends our future leaders (students) to The Gathering this year #GatheringGivesBack Streaming from stages in Alberta, California, and other locations across North America, for the first […]
Covid Loves… Collaboration
COVID-19 seems to be sticking around. Arrrgh. As we are exhaustedly bracing for a third-wave, and seeing variant cases on the rise at a time when increasing vaccinations should be […]
The Urgency of Inclusive Marketing
2020 was a whirlwind of challenges, pivotal moments and new learnings. Marketers everywhere in every industry had a quick lesson in changing on the fly and evolving marketing strategies with […]
The Essentials of Inclusive Marketing
On February 23, the Calgary Marketing Association and Advertising Club of Edmonton will host The Urgency of Inclusive Marketing webinar. In the lead up to this event, we had the […]
Exploring Beyond The Fence Post
A CMA and CAMA Partner Event The business of agriculture is much, much bigger than its stereotypes and is rapidly expanding beyond those expected fence posts. Some of the greatest advances […]
Ready for A Change?
This CMA webinar looked into the heart of the problem to find the Soul of the Solution. On Tuesday, January 26, we spent valuable time with two of the […]
A Webinar of the Death of Cookies Comes Alive!
The Calgary Marketing Association kicked off our 2021 webinar series with a provocative topic and a significant audience! With our highest virtual attendance to date, Heather Ilsley and Genevieve […]