Using Geo-Segmentation to Drive Your Digital Strategies

On June 12, 2019, the Calgary Marketing Association presented a Facebook Live hosting Celeste Normington, Head of Sales, Data and Technology Platforms at Pelmorex Corp, dispelling some of the scary myths of how much is known about a user and their data.  Celeste shared how to use location, web-based, and weather data to increase the chances that you and your company are putting the right message in the hands of the consumer at the right time.

If you missed the Facebook Live, fear not, you can watch it below