Facebook Live with Georgia Sapounas of the Canadian Olympic Committee

16 May Facebook Live with Georgia Sapounas of the Canadian Olympic Committee

Posted at 19:42h in Facebook Live, News by

Check out our Facebook Live with Georgia Sapounas of the Canadian Olympic Committee.  We have posted it here and you can of course also check it out on our Facebook page

Going for Gold:  How the Canadian Olympic Team Catered to the Rise Of the Mobile Digital Fan

Join Georgia Sapounas from the Canadian Olympic Committee as she shares how the Canadian Olympic Team became globally recognized as the leading National Olympic Committee in digital consumer marketing.

Through this case-study, we will examine the following:

  • The most impactful projects and areas within digital that the team undertakes.
  • How Team Canada creates personalized connections with their fans through the Canadian Olympic Club, extending the engagement window with their consumers to year-round.
  • How consumer profile data and social engagement valuation impacts their roadmap and decision making.

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