Offerings

Products, Services and Courses

Offerings

Peer-To-Peer Forums

Qualifying members can join a peer-to-peer group for CMOs, Agency Owners, Marketing Directors or Mentorships.

Team-Based Training

Bespoke half-day workshops on Marketing Effectiveness perfect for executive teams and marketing departments.

Presentations & Keynotes

Entertaining and practical insights on evidence-based marketing. Ideal for team summits & executive offsites.

Courses - Fall 2025

A curated list of online courses from the worlds best thinkers, all designed to help unlock bigger impact.

Join a forum.

Learn and grow with your peers.

CMA forums provide a valuable opportunity to connect with marketing peers, share insights and ideas, and gain inspiration. This collaborative setting fosters professional growth, networking, and keeps members informed on industry trends, making it a key resource for expanding marketing knowledge in Calgary.

Apply today

Learn. Celebrate. Collaborate. Network. Develop & Access Talent. Grow Your Career. Learn. Celebrate. Collaborate. Network. Develop & Access Talent. Grow Your Career. Learn. Celebrate. Collaborate. Network. Develop & Access Talent. Grow Your Career.

Training Programs

Get educated with the CMA

Marketing Effectiveness Workshop

1/2 day sessions to master marketing effectiveness. Learn to justify budgets, measure ROI and balance long & short-term investments.

Customized Presentations

A bespoke keynotes to deliver practical, relevant strategies and empowers your team to justify budgets, measure ROI, and drive tangible business results immediately.

Trusted by Calgary’s Top Marketers

TRGR
A great exercise for the team to go through, challenging what we know already and looking at things with a new perspective.
Calgary Economic Development
Would highly recommend this workshop to other marketing teams. It's applicable to all levels within the organization. It's interactive and informative and most importantly useful.
Calgary Economic Development
Just when you thought you had it all figured out, Marc inspires you to think differently about marketing. Drawing upon his background in science and retail marketing, he provides solid research by marketing experts and tangible examples that will give you pause and lots of "aha" light bulb moments. My team was inspired and invigorated to put his knowledge and experience to practice and to revisit some of our current thinking and approaches to be more strategic and effective.

Join a counsel.

New Fall 2025!

Interested in volunteer in a thought leadership position? Ask about our new peer-to-peer advisory councils on measurement, media buying, creative and strategy.

Request Info