Loading Events

« All Events

Missed Connections in the Connected Age

October 5 @ 7:30 am - 9:30 am



A recent study conducted by AdAge for DAC Group, uncovers how locally-targeted digital campaigns can drive ROI. The study also indicates only one third of marketers believe they’re successfully integrating all the necessary elements of locally targeted digital campaigns, so where’s the disconnect? Join Nasser Sahlool and David Lui from Mark’s for a conversation about the opportunities and challenges for marketers looking to engage consumers on a local level.


7:30 am –  Networking, Continental Breakfast and Coffee

8:00 am – Opening remarks and overview of The Power of Local: Tools and Tactics That Work, original research by DAC Group and Advertising Age.

8:30-9:30 am – Q&A and Discussion: Nasser Sahlool VP Client Strategy at DAC Group and David Lui, VP Marketing at Mark’s

Speaker Details

Nasser Sahlool is VP Client Strategy at DAC Group. Leveraging his expertise in digital marketing, local and mobile conversion, performance optimization and benchmarking, he leads a team of strategists and researchers to design and implement high performing programs that connect buyers and sellers at exactly the right moment. Nasser is a frequent speaker, having presented at such digital forums as Cannes Lions, AdAge Brand Summit, Google Engage, SMX and eMetrics. He has also led sessions for both the American and Canadian Marketing Associations.

Company Description

Digital Round TableDAC Group is one of the largest independent digital marketing agencies in North America, with a growing international footprint in the US, Canada and Europe. It specializes in the localization of campaigns, creative, content and calls to action and uses strategic insight, performance marketing, proprietary technology and digital strategy to drive business results.


CMA Non-Member

Please fill in all required fields

CMA Member

Please fill in all required fields

Send RSVP confirmation to:


October 5
7:30 am - 9:30 am
Event Category:


Calgary Marketing Association
(403) 910-0515


McCrums Office Furnishings
5310 1 St SW
Calgary, AB T2H 0E4 Canada
+ Google Map

Upcoming CMA Events

Oct 05

Missed Connections in the Connected Age

October 5 @ 7:30 am - 9:30 am
Nov 08
Dec 07

CMA’s Annual Christmas Bash

December 7 @ 5:30 pm - 8:30 pm
Rodneys Oyster House 355 10 Ave SW
Membership Job Board Directory

Subscribe to Calgary Marketing News

By signing up, I give the Calgary Marketing Association permission to send me Marketing News and Updates via email. I understand that I can unsubcribe at any time.


Share this Post