Building Brands in Today’s Complex Marketing Landscape
September 21 @ 11:30 am - 1:00 pm|
$30 - $399
The craft of marketing is rapidly changing. Declining influence of traditional media, the rise of mobile and social media as brand-building platforms, ‘big data’ and rapidly changing, digitally native consumers require different thinking, different approaches and different skills.
Join Uwe Stueckmann, SVP Marketing at Loblaw Companies Limited, as he discusses
- Marketing in a digital era that makes emotional connections
- The new marketer: Skills required to succeed in today’s environment
- And Loblaw’s mission: Live Life Well
About Uwe Stueckmann
Uwe is responsible for the Marketing function at Loblaw Companies Ltd, Canada’s largest retailer. In his capacity, he oversees the building of some of Canada’s favorite retail brands – including Shoppers Drug Mart, Loblaws, Provigo, Maxi, No Frills, and Real Canadian Superstore; as well as Canada’s most iconic and largest packaged goods brands in President’s Choice and Life.
Prior to joining Loblaw in 2009, Uwe worked for a collection of blue-chip companies like Lowe’s, Shoppers Drug Mart, Loyalty One, Petro-Canada and BMW in progressively senior marketing roles and gained first-hand experience with some of Canada’s most prolific loyalty programs like Petro-Points, Air Miles, Shoppers Optimum and PC Plus.
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