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Building Brands in Today’s Complex Marketing Landscape

September 21 @ 11:30 am - 1:00 pm

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$30 - $399

The craft of marketing is rapidly changing.  Declining influence of traditional media, the rise of mobile and social media as brand-building platforms, ‘big data’ and rapidly changing, digitally native consumers require different thinking, different approaches and different skills.

Join Uwe Stueckmann, SVP Marketing at Loblaw Companies Limited, as he discusses

  • Marketing in a digital era that makes emotional connections
  • The new marketer: Skills required to succeed in today’s environment
  • And Loblaw’s mission: Live Life Well

 

About Uwe Stueckmann

Uwe StueckmannUwe is responsible for the Marketing function at Loblaw Companies Ltd, Canada’s largest retailer. In his capacity, he oversees the building of some of Canada’s favorite retail brands – including Shoppers Drug Mart, Loblaws, Provigo, Maxi, No Frills, and Real Canadian Superstore; as well as Canada’s most iconic and largest packaged goods brands in President’s Choice and Life.

Prior to joining Loblaw in 2009, Uwe worked for a collection of blue-chip companies like Lowe’s, Shoppers Drug Mart, Loyalty One, Petro-Canada and BMW in progressively senior marketing roles and gained first-hand experience with some of Canada’s most prolific loyalty programs like Petro-Points, Air Miles, Shoppers Optimum and PC Plus.

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Details

Date:
September 21
Time:
11:30 am - 1:00 pm
Cost:
$30 - $399
Event Category:

Organizer

Calgary Marketing Association
Phone:
(403) 910-0515
Email:
info@calgarycma.com
Website:
https://calgarycma.com

Venue

Hilton Garden Inn Downtown
711 4th Street S.E.
Calgary, Alberta T2G 1N3 Canada
+ Google Map
Phone:
587-352-5500
Website:
www.calgarydowntown.hiltongardeninn.com

Tickets

5 available
Table Sponsor$399.00Get your own private table of 6 reserved with logo signage

Please fill in all required fields

45 available
CMA Non-Member$79.00Regular admission for non-members of the CMA

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45 available
CMA Member$50.00Special rate for CMA members only

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3 available
CMA Student Member$30.00for CMA Student Members only

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Upcoming CMA Events

Sep 21

Building Brands in Today’s Complex Marketing Landscape

September 21 @ 11:30 am - 1:00 pm
Hilton Garden Inn Downtown 711 4th Street S.E.
Oct 05

Missed Connections in the Connected Age

October 5 @ 7:30 am - 9:30 am
Nov 08
Dec 07

CMA’s Annual Christmas Bash

December 7 @ 5:30 pm - 8:30 pm
Rodneys Oyster House 355 10 Ave SW

Community Marketing Events

Aug 23
Membership Job Board Directory

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