Courses & Training

Level up with courses we trust

A curated set of marketing courses from partners we endorse, plus our own flagship workshop. CMA members can save on every one.

Marketing Effectiveness Workshop

Move your team from intuition to evidence

A half-day, in-person, team intensive. Learn to justify investment with marketing science, balance short-term activation with long-term growth using the 60:40 rule, and translate marketing metrics into the commercial language executives and finance respect.

84%

Overall satisfaction

88%

Facilitator rating

250+

Participants

$3,499 + GST

CMA members ¬∑ Non-members $4,999 + GST

Half-day ¬∑ In-person ¬∑ On demand

Get Effectiveness Certified

APG Canada certifications

Learn the essential tools to measure, justify, and maximize the commercial impact of your advertising, directly from the industry's leading minds: Les Binet, Peter Field, James Hurman, and more.

IPA Advanced Effectiveness

Registration deadline: Aug 28, 2026

Advanced, evidence-based frameworks for objective setting, campaign evaluation, and strategic planning.

Member pricing ¬∑ email Michelle@apgcanada.ca

View the course

LIONS Learning

Master of Advertising Effectiveness

Starts Oct 12, 2026

The essential toolkit to prove and maximize the commercial impact of advertising, built around global effectiveness research.

Member pricing ¬∑ email Michelle@apgcanada.ca

View the course

Bonus: enroll two or more from your organization and pursue the APG Effectiveness Accreditation.

Run With Foxes

Free ¬∑ AI Skills

AI Fluency for Ambitious Marketers

A free online course from Paul Dervan, who's presented in a CMA webinar. Learn how to get both speed and quality, create adjacent value, and set yourself up to take advantage of AI in your marketing.

6 modules ¬∑ one per fortnight ¬∑ self-paced ¬∑ 21 Sep to 30 Nov 2026

Free

Open to everyone, no code needed

Start the course

Team Capability ¬∑ Mark Ritson

MiniMBA for Teams

Build strategic, commercial, and leadership capability at scale, rooted in evidence, not opinion. Delivered entirely online and designed to fit around busy schedules, MiniMBA's 12-week programmes give teams a shared language, practical frameworks, and the confidence to make better decisions.

12 weeks ¬∑ 100% online ¬∑ tracks in Marketing, Brand Management & Management

Team pricing

Volume breaks at 10, 20, and 30+ team members

Enquire for your team

View the programme

In partnership with the Canadian Marketing Association

Online sessions

Live online sessions from the Canadian Marketing Association, open to anyone. Most earn 1.25 CPD credits. Member pricing updated soon.

Winning Value in Canadian Retail: Discount & Private Label

Sep 30, 2026

Who the Canadian shopper has become, why value-seeking is structural, and how discount banners and private label are reshaping the basket. Grounded in Canadian case studies.

Member pricing updated soon

Go-to-Market Strategy: From Product Idea to Launch

Oct 2, 2026 ¬∑ Lunch & Learn

The fundamentals of GTM strategy: understanding customer needs, spotting market opportunities, assessing product-market fit, and avoiding common launch pitfalls.

Member pricing updated soon

Bold Moves: Stand Out and Start Strong in a Marketing Career

Oct 22, 2026 ¬∑ 1.25 CPD

For students and early-career marketers: prove your skills, build professional visibility, and develop a marketer's mindset for spotting and pursuing opportunities.

Member pricing updated soon

Brand Positioning Journey: Targeting & Positioning

Nov 4, 2026 ¬∑ 1.25 CPD

Translate diagnostics into targeting and positioning decisions: market segmentation, attitudinal targeting, and a consumer-centric positioning framework, with real case studies.

Member pricing updated soon

Demystifying AI

Dec 14, 2026 ¬∑ Online ¬∑ 1.25 CPD

Use AI in marketing without the jargon. Create more persuasive content, generate ideas when you're stuck, and hand off routine tasks. No coding or technical background required.

Member pricing updated soon

Group rates for 6 or more: email learning@thecma.ca (register together).

Questions about a course?

For help choosing, group bookings, or member pricing, reach out any time.

info@calgarycma.com