Skills

• Analytical & Data-Driven Mindset
• Digital marketing strategy
• Digital Marketing Tools
• KPI Calculating & Analyzing
• Market Research
• Multiple Channel Budget Management
• Performance Marketing Plan
• Staff Hiring & Direction & Motivation

Education

2015/2019

Bachelor's Degree in Computer Science at Dnipro National University of Oles Honchar

Holding a Bachelor’s Degree in Computer Science equips me with strong analytical skills to calculate business metrics and make data-driven decisions, along with familiarity with digital marketing tools.

Experience

08/2022 - 03/2023

Marketing Manager at UUUSoftware.com - IT Consulting Company, Toronto, ON

I was responsible for developing and implementing innovating marketing campaigns and strategies across various channels and managing a marketing team of 10 professionals to promote IT consulting services. I conducted market research and competitor analysis working closely with the sales team, resulting in the creation of 9 personas for the Ideal Customer Profile (ICP) and a clearly defined Unique Value Proposition (UVP) to differentiate our services from competitors.
– Brought in 192 prospects per week to drive sales by designing and implementing a performance marketing plan across 7 marketing channels.
– Maximized Return on Marketing Investments (ROMI) to 327% and minimized Customer Acquisition Cost (CAC) by allocating budgets effectively across different paid channels.
– Improved employee motivation by implementing one-on-one meetings with the marketing team of 10 members to identify and resolve company problems.
– Increased team weekly task performance by 12% by establishing the new, efficient business processes and distributing responsibility zones within the marketing department.

02/2022 - 09/2022

Marketing Manager at Yaware.com - B2B SaaS IT Company, Ukraine

In this position, I led a team of 8 marketers and collaborated with leaders from the product and sales departments to promote a B2B IT product across 5 countries. I provided weekly progress reports to the CEO and CMO, and monthly reports to the co-founders.
– Increased the Conversion Rate to Marketing Qualified Leads (MQL) by 13%, reaching up to 58%, through redesigning the marketing-sales funnel.
– Developed and tracked metrics for all marketing campaigns and activities.
– Managed the entire employment process for marketing staff, including recruitment, onboarding, and offboarding procedures.

09/2019 - 04/2021

Marketing Specialist at PR Plus - Digital Marketing Agency, Ukraine

Engaged in creation compelling content for various marketing channels, including social media, email marketing, blogs, website, and advertising materials. Managed and maintained the company’s social media accounts, engaging with the audience and responding to inquiries or comments.
– Get 178 MQL per month through developing and executing paid marketing campaign.
– Hired and supervised a team of four professional contractors and optimized their costs by 35%.

03/2019 - 08/2019

Marketing Specialist at WebPR - Website Development Studio, Ukraine

– Achieved a 1.36% Click-Through Rate (CTR) in Facebook Ads by designing ad banners for case studies and articles.
– Reached an 18% Website Conversion Rate from Google Ads and Facebook Ads by developing marketing structure with relevant content, designing Call-To-Actions (CTA) and providing website technical optimization.

• Updated 5 months ago