Blog

Melanie Ashton

Skills

  • CANVA
  • Customer Service
  • Google Analytics
  • Google Suite
  • Hootsuite
  • Leadership
  • Microsoft Office Suite
  • Public Speaking

Education

Marketing Major at University of Calgary, Haskayne School of Business

Experience

September 2019 - Present

Marketing Associate Intern at Max Technologies

• Helped create the company’s social media strategy from scratch
• Managed brand reputation by engaging with clients’ social media and responding to positive and negative feedback
• Created promotional material for company events and workshops

May 2019- Present

Server at Earls, Banker’s Hall

• Worked on average 20 hour per week while being a full time student
• Served approximately 30 customers at a time during lunch and dinner rushes
• Established connections with customers to create returning regulars
• Attained check averages ranging from $35-$55 per customer during lunch rushes
• Recognized as a “team player” by management for running other servers’ food and drinks to tables

January - May 2019

Campus Director at Bumble Canada

• Organized and led 2 meetings per month with a team of student ambassadors to brainstorm and plan marketing initiatives
• Posted Bumble posters and distributed magazines around campus and downtown Calgary
• Collaborated with Starbucks and Generocksity to host 2 Bumble events
• Posted monthly Instagram stories and permanent posts to promote app use and highlight branded merchandise
• Awarded for highest Canadian campus app activity for month of January

June 2018 - Present

Boutique Associate at Aritzia

• Requested by manager to work during the winter and summer seasons for the Clientèle Sales, Black Friday and Boxing day
• Praised by management for quickly returning clothes back to the rack to maintain changeroom organization.

September 2019 - Present

Director of Marketing at Alliances in Marketing, Haskayne School of Business

• Responsible for booking event catering and approving invoices
• Increased AIM event ticket sales by 20% by promoting the event in Haskayne marketing classes
• Created a student package to help students prepare for AIM networking events
• Created and emailed post-event surveys to attendees to gather feedback on AIM event success

January 2019 - Present

Street Team at Generocksity

• Organized student-run philanthropic events
• Promoted events and ticket sales through social media campaigns
• Collaborated with local businesses for sponsorships and other forms of support
• Raised over $900 for Calgary foodbank at the BumblexGenerocksity Trivia Event at Craft Beer Market
• Raised over $1200 for Calgary Counselling Centre at the Game 2 Give event at Greta Bar

  • Updated 4 months ago

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