WORK EXPERIENCE

Selling Buying Real Estate YYC | 01/2023 – Present
Digital Marketing Specialist 
• Boosted website traffic by 110% and conversion rates by 20% by implementing a comprehensive digital marketing strategy that included SEO, social media, CRM, ad campaigns, and email marketing.
• Increased organic search traffic by 20% and closed deals by 10% through keyword research, competitor analysis, and on/off-page optimization of SEO strategy.
• Recommended strategic optimization opportunities around digital media channels, placements, creatives, and messaging.

Valher Media | 08/2021 – 11/2022
Digital Marketing Coordinator 
• Boosted ROI by 20% by setting and monitoring KPIs, conducting data analysis, and optimization of analytics to track and measure campaign success.
• Oversaw the operational aspects of Active Campaign, including campaign setup, email marketing, and automation. Ensured seamless integration with other tools like Zapier, Slack, and other marketing software.
• Assisted in the collection and analysis of marketing data to provide insights into campaign performance, customer behavior, and market trends.

Upgrade Profits | 08/2020 – 08/2021
Content Manager | 01/ 2021 – 08/2021
• Supervised the production of digital marketing content including but not limited to videos, illustrations, sales funnels, and e-books.
• Performed a variety of administrative tasks including but not limited to scheduling meetings, interviewing applicants, and approving timesheets.

Video Editor | 08/ 2020 – 01/2021 Remote
• Prior to my promotion to Content Manager, I used Adobe Suite to produce high-quality short and long-form video content published in YouTube, sales funnels, and other websites.