Skills

• Brand Strategy & Design
• Digital Marketing
• email marketing
• Lead Generation
• Product Design
• Social Media Marketing
• UI/UX Design
• User Research

Experience

May 2022 - Present

Marketing Manager & Digital Designer at Verta Marketing Inc. | Toronto, Canada

• Forged strategic partnerships with key influencers, negotiating successful collaborations that boosted client Instagram followers by 2,000-5,000
• Designed marketing strategies for pitch decks using Adobe Photoshop & Figma, achieving an 80% close-rate securing three recurring high-ticket clients
Planned and built a sales and marketing automation system using GoHighLevel & Meta Business Suite to generate agency clients
• Led digital advisors and executed on digital transformation plans, successfully securing $1.5 million in funding for clients
• Designed Facebook ads creatives, print-ready marketing graphics, and UI/UX designs for the web through Figma & Adobe Creative Suite that generated high impressions & engagements

July 2019 - May 2022

Digital Designer & Marketer at Being & Doing Online | New York, United States

• Architected a virtual event strategy and designed branded funnels in
• WordPress that generated over 20,000 participants for multiple summits
• Implemented a comprehensive technology stack, including WordPress, Email Autoresponders, Google Analytics, Facebook Ads and other tools, to automate lead generation and sales conversion processes that led to 100k+ website traffic and 1,000+ in sales
• Edited marketing and training videos with Adobe Premiere Pro, After Effects and Photoshop that built brand engagement and created customer advocacy

January 2019 - May 2021

Co-Founder & Creative Director at Freedom Nexxyz | Cebu, Philippines

• Initiated and operated a coaching and training company dedicated to helping professionals achieve mastery in their personal and professional lives.
• Partnered with top coaches and created marketing strategies to organize life-changing educational events with 95% satisfaction rate
• Designed & developed a WordPress e-Learning platform using SaaS and e-Commerce integrations with more than 200 monthly users

April 2012 - December 2018

Lead Designer & Marketing Director at Evocess Media | Cebu, Philippines

• Recruited and trained a team of creative & technical professionals to be proficient in Adobe Creative Suite to design & develop websites
• Created a cold email outreach system that converts 47% of leads into appointments with a 78% show-up rate Partnered with leading marketers and built a $500,000 digital marketing brand in just 1 year
• Innovated digital products from idea to launch through leading a team, affiliate marketing and relationship building that created a 5,000+ customer base
• Optimized & redesigned marketing opt-in pages from 20% conversion rates to 60% that impacted our product launch sales

• Updated 5 months ago