RECENT WORK EXPERIENCE
ArtSenseLead Marketing Coordinator, Art & Design Consultant
Nov. 2023 – Present
- Created all social media copy & content, including blog posts
- Created company FAQ’s for website
- Designed a website web frame for ArtSense to implement with web developer in 2024 to enhance UX, UI and SEO
- Interacted with clients to offer design help with frames & mats for their artwork
- Updated company’s mission statement & new hire orientation manual Optimized and cleaned up existing social media channels, created LinkedIn channel, and unified their hashtag usage to strengthen searchability of brand
Willow Park Wines & SpiritsEcommerce Manager (Previous role: Digital & Customer Experience Supervisor)
Sept. 2014 – Nov. 2023
- Launched the company’s first ever tiered-discount promotion for Cyber Monday 2022 resulting in highest online sales day its history
- Managed employee hiring and training to ensure maximum productivity
- Lead a newly built team through height of COVID department that grew 300% YOY
- Planned implemented site content updates, merchandising launched products, integrated campaigns promotions
- Gathered product data upload website marketplaces
- Partnered with Public Relations, Marketing Product Agents promote build engaging
- Created Wine Club subscription program
- Wrote copy collaborated Graphic Designers weekly email promotions, monthly selection cards
- Comfortable with Shopify, Klaviyo, Canva, Epicor POS platforms
Skills
- Communication
- Content Marketing
- copywriting
- Customer Service
- Digital Marketing
- ecommerce
- email marketing
- Leadership
- social media
Education
-
December 2024
Bachelor of Business Administration at Mount Royal University
To contact this candidate email alyssa.steel@gmail.com