Marketing Jobs

Head of Loyalty

Website suncor Petro-Canada/Suncor

We are Canada's leading integrated energy company.

Why you should join us:

Are you a senior loyalty marketing professional looking to contribute to meaningful work in service of an iconic Canadian brand? Do you desire to use your loyalty skills to ‘build brand love’ through an established, leading loyalty program?

Petro-Points Loyalty team members use their passion for all things loyalty to nurture and grow one of the top loyalty programs in Canada, for one of the largest retailers in Canada – we deliver value to hundreds of thousands of members each and every day.  In this role, as the leader of the Loyalty Team, you will provide strategic direction, leadership and oversight for the Petro-Points loyalty program and its partnerships. In this highly competitive space, you will use your in-depth loyalty expertise and strategic mindset to continuously innovate and enhance the Petro-Points program, building deeper emotional connections with members and enriching their brand experience.

If you’re intrigued by the energy transformation and keeping Canadians moving in a lower carbon future, then this could be the opportunity for you!  Every day you will be challenged to #LiveByTheLeaf.  To learn more about us and the exciting things our Petro-Canada team is doing click here.  To learn more about Petro-Points click here.

You will use your expertise to:

Evolve and enhance the Petro-Points strategic vision, driving continuous improvement and growth of the Loyalty Program to become the most relevant, innovative, and beloved loyalty program in Canada
Raise loyalty to the brand level, above and inclusive of the program, to carve out a new vision and path forward with the ultimate goal of deepening emotional connections with our members
Craft a vision that builds trust and fosters genuine member relationships  through 1:1 personalization and meaningful value exchange
Work with leaders across the Petro-Canada organization to develop cross-functional strategies that create demonstrated value and engage members across all program touchpoints in a positive brand experience
Work within a highly-matrixed organization with multiple stakeholders to build consensus and communicate our loyalty evolution across the enterprise, including change management, narrative, and organizational structure adjustments.
Develop and manage a portfolio of P&Ls (Profit and Loss) and budgets, internal team, and network of suppliers to execute Petro-Points strategy
Closely monitor program performance against strategic goals
Build the strategic direction for the acquisition, management and cultivation of current and future Strategic Partnerships creating a win-win environment, solving critical business challenges and leaning into creative business opportunities.
Lead a high performing team through change, developing strategy and execution on the loyalty future vision in a cross functional highly collaborative environment
Provide leadership, coaching, and mentoring to team members to develop their competencies, contribute to their life-long learning, and position them for success
Work with Marketing Communications to develop comprehensive communications plans that drive loyalty program business objectives
Work with Customer Insights and data teams to identify customer voice research, and gather insights to determine new approaches and optimal enhancements
Monitor competitive activity and loyalty industry trends ensuring that program strategies remain relevant, best-in-class and impactful
We’d like to review your application if you have…

Must-haves (minimum requirements):

10 years of demonstrated experience in loyalty marketing leadership on either the client or agency side, working within a collaborative, multidisciplinary team
Expertise in leading and developing high performing teams
Experience developing partnerships, leading strategic initiatives and structuring and negotiating complex agreements across large organizations.
Demonstrated ability to create strategic vision and translate that vision into actionable, well understood activities providing clear direction for cross-functional teams
Proven financial and business acumen with previous experience of large P&L Oversight & Accountability
Alignment with our values: safety above all else, stronger together, operational discipline, curiosity and lifelong learning, and act with integrity

Preference for:

University degree in business or related discipline, MBA an asset
Experience within a global company and/or top consumer brand
Experience with retail marketing with understanding of collaboration with site operators and how profits are achieved
Strong negotiator with a partnership-centric approach; ability to represent Petro-Points and structure terms to achieve strong long-term partner alignment
Leadership of cross-functional teams & projects
Experience with large-scale change management
Agile and open to changing directions, adopting new practices or learning something new
A genuine fascination around human behaviour and a driven desire to iterate and learn through the member experience
Where you’ll be working, your work schedule, and other important information:

You will work primarily out of our Calgary head office, located in the Suncor Energy Centre at 150 – 6th Ave S.W., with some flexibility to work from home occasionally based on future guidelines
Hours of work are a regular 40-hour work week, Monday to Friday, with the potential for extended work hours based on business needs
We require qualified and safety-focused employees for business-critical roles that maintain our commitment to operational excellence and reliable operations. We are using technology to conduct virtual interviews to adhere to physical distancing recommendations and we are well set up for remote onboarding and orientation
Suncor encourages everyone to do their part and support global efforts to limit the impact of COVID-19 with good hygiene practices, physical distancing, and with care and consideration for the people around you.

Why Suncor?

We are Canada’s leading integrated energy company with a business portfolio that includes oil sands development and upgrading, offshore oil and gas production, petroleum refining, and product marketing under the Petro-Canada brand. Our global presence offers rewarding opportunities for you to learn, contribute, and grow in a variety of career-building positions. We live by the value of safety above all else – if it isn’t safe, we don’t do it. Our strong track record of growth and a focus on sustainability mean tremendous potential for the future. Learn about our purpose and values.

In addition to rewarding job opportunities, we offer an attractive employee package, including:

Competitive base salary, compensation programs, and an annual incentive program
Flexible benefits package
Rewarding pension and savings plans
Stay connected to us:

Follow us on LinkedIn, Facebook and Twitter for the latest job postings and news
Visit our Report on Sustainability to see our progress on a number of environmental, social and economic topics and what we’re doing to position our company for the future
Join our Talent Community and sign up to receive customized job alerts
Read our Suncor Connections newsletter to see what we’re doing in the communities we live and work in
We are an equal opportunity employer and encourage applications from all qualified individuals. We are committed to providing a diverse and inclusive work environment where every employee feels valued and respected. We will consider accessibility accommodations to applicants upon request. Check out our social goal to learn how we are working to build greater mutual trust and respect with the Indigenous Peoples in Canada.

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