Marketing Jobs

Analytics Coordinator, Marketing Performance, Data and Insights

  • Full Time
  • Calgary, AB
  • February 18, 2023

Website MNP_LLP MNP

Leading national accounting, tax and business consulting firm

Inspirational, innovative and entrepreneurial – this is how we describe our empowered teams. Combine your passion with purpose and join a culture that is thriving in the face of change.

Make an impact with our Strategic Marketing team as an Analytics Coordinator, Marketing Performance, Data and Insights. This diverse team of insight-driven marketers embrace data transformation, actionable results, and the possibilities that analytics brings to the future of marketing in professional services. As a trusted advisor, you’ll collaborate with MNP leaders to plan and develop strategic and integrated marketing campaigns that support MNP’s goals.

MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax, and business advisory firm in Canada. Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices.

Responsibilities

  • Support targeted database marketing campaigns and report on the performance of initiatives, with the goal of future learnings and sharing areas to optimize
  • Provide support to the marketing team through data-driven client research and marketing segmentation to assist in the creation of targeted marketing lists and campaigns
  • Conduct data analysis and provide insight to the marketing teams with regards to customer/user journey, campaign performance (website/email/social) and other cross-channel mediums
  • Work with the Marketing team to implement dashboards that report on key performance indicators and metrics
  • Work closely with the Marketing Director, Performance, Data and Insights and Senior Marketing Analytics Analyst to prioritize projects and deliverables
  • Take an active role in reoccurring operations and planning meetings which support the development and implementation of the marketing strategic roadmap
  • Support project planning, resource management, and status reporting
  • Contribute to the development of new ideas and approaches to improve marketing and business processes

Skills And Experience

  • Post-secondary education in marketing and/or business analysis
    1 to 3 years of experience in a related marketing analytics role
  • Experience and a demonstrated understanding of the core aspects of marketing analytics from requirements gathering through to technical implementation and testing
  • Knowledge of marketing technology, marketing analytical tools and core concepts
  • Experience working in and reporting on data from Google Analytics
  • Knowledge of Power BI, Excel, Google Data Studio and Sitecore Analytics is considered an asset
  • Ability to understand and support MNP’s diverse service lines and client groups
  • A keen eye for detail and a strong focus on effective processes and structure to accomplish priorities

MyRewards@MNP

More than a paycheque, MNP is proud to offer customized rewards for our team members. With a focus on health and wealth, we provide an extensive list of benefits that support our unique culture and foster work-life integration.

Our MyRewards@MNP program offers benefits that allow you to thrive at work and outside of the office. Be rewarded with generous paid time off including 4 personal days, firm sponsored social events, a group pension plan with 4% matching contribution, voluntary savings products, bonus program eligibility, a wellness subsidy, health and dental benefits, mental health resources, exclusive access to perks and discounts, professional development assistance, learning opportunities through MNP University, a flexible ‘Dress For Your Day’ environment and more!

To apply for this job please visit recruiting.ultipro.ca.