Marketing Jobs

Digital Lead Generation Specialist

Website https://twitter.com/goldrayglass Goldray Glass

Breathtaking Possibilities

At Goldray Glass, we are a team of creative, “outside the box” thinkers who use our collective skill set to find solutions. We have confidence and pride in the work that we do. With a strong culture of innovation and challenging the status quo, we have fun while positively impacting the future.

Job Description

Goldray’s Marketing Team seeks a highly competent, exceedingly creative, and exceptionally motivated Digital Lead Generation Specialist to develop, support, and optimize our online lead generation and conversion to foster business growth. This position is a critical function in the Sales and Marketing Department and requires a savvy marketer with solid communication skills to support the execution of go-to-market campaigns.

You will be working in a fast-paced environment on multiple projects at once.

Key Responsibilities:

  • Responsible for the execution of integrated demand generation campaigns across multiple channels, including webinars, events, emails, nurture, paid media, and content syndication to drive sales pipeline;
  • Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms;
  • Manage and build various email lists and campaigns within CRM, including the design templates, calls-to-action, and content used in email sends;
  • Manage the development of a new website and its ongoing maintenance as an integral point in all other digital marketing initiatives;
  • Collaborate on guiding Goldray’s social media strategy to grow our presence and user engagement on Facebook, Instagram, and Linkedin;
  • Write and build content for campaigns with input from the Sales and Marketing team;
  • Utilize data to assess ROI on all marketing initiatives, report results and make recommendations.

Must-Have Primary Skills :

  • Degree or Diploma in Digital Media, Marketing, Communications, Journalism, and other related fields
  • At least two years of experience with online lead generation
  • Extensive experience in SEO and SEM
  • Highly proficient in Word Press
  • Extensive experience in online marketing, social networking, and web multimedia
  • Working knowledge of Google Analytics and AdWords
  • Must be creative and innovative, multimedia savvy, well-organized, and an excellent writer and communicator.
  • Ability to grasp future trends in digital technologies and act proactively
  • Expertise in different strategies to increase lead generation
  • Strong computer literacy

Nice To Have Secondary Skills :

  • Formal certification in Google AdWords, Google analytics, and/or SEO
  • Demonstrated ability to learn new skills online
  • Experience with CRM databases

Attributes

  • Strong written and oral communications, including research, writing and editing for a variety of purposes and audiences
  • Excellent analytical, critical thinking and problem-solving skills
  • Strong interpersonal and relationship-building skills
  • Strong organizational skills with the ability to manage multiple projects, prioritize, make decisions independently, be self-motivated, and consistently meet deadlines
  • Ability to work independently and collaboratively in a team environment
  • Achieves project goals on time and producing deliverables of high quality

Interview process:

  • Telephone screening
  • Video interview
  • In-person on site interview

Remote working:

No – COVID precautions will be implemented

Work hours:

8:00am – 5:00pm M-F

To apply for this job email your details to lisam@goldrayglass.com.


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