Manager, Marketing Programs

melanie.colic

  • Full Time
  • Calgary

Website Energy Efficiency Alberta

Are you an innovative, highly motivated professional who thrives working in a fast-paced environment and is passionate about renewable energy? If so, Energy Efficiency Alberta has an exciting and unique opportunity for you to consider.

Reporting to the Director, Marketing and Communications, the Marketing Manager, Programs will collaborate on the development and lead the implementation of key marketing strategies and programs aimed at driving participation in Energy Efficiency Alberta’s programs.

As the ideal candidate, you are a strategic, creative and innovative thinker who’s passionate about customer experience and enjoys the challenges of building marketing programs and processes from the ground up.

Your collaborative approach is enhanced by your strong communication skills and ability to work with stakeholders throughout all areas of the organization. You have exceptional organization, planning and project management skills and thrive in a fast-paced, dynamic and results-orientated work environment.

RESPONSIBILITIES

Collaborate with Marketing, Communications, Stakeholder Engagement and Program Design & Delivery teams to build high-impact, 360-degree marketing campaigns and ensure information is proactively collected, shared, analyzed and incorporated into plans for continuous improvement (includes mass media, in-store marketing and merchandising campaigns, external sales marketing efforts, guerrilla marketing, key account and industry training, online and social media campaigns, and customer event management)

Develop, manage and execute brand and promotional plans for assigned area within established timelines and budgets

Contribute to the annual marketing and budget planning process; manage assigned plans and budgets including ongoing reporting and forecasting

Lead the development, roll out and measurement of marketing initiatives, in conjunction with Program Design & Delivery team

Initiate the planning process for key marketing initiatives and develop and gain approval for promotional briefs

Identify and provide insight on new marketing opportunities

Oversee the development and production of marketing materials

Liaise with creative services agencies to ensure timely co-ordination and execution of deliverables

Ensure that all brand communication elements are consistent and accurate, and are reflective of the current brand strategy, plan and communication objectives

Develop key measurement tools and processes to assess the impact of brand and promotional marketing campaigns and provide regularly scheduled updates to key stakeholders, both within and outside the agency

KNOWLEDGE, SKILLS + EXPERIENCE

Minimum five years of marketing experience, including both B2C and B2B, with a focus on strategy, planning and implementing integrated marketing plans

Bachelor’s Degree in Marketing, Communication or Business

Track record of creating diverse, unique, outside-the-box marketing strategies that deliver measurable results

Self-starter who can run with projects independently but also thrive and contribute as part of a team

Ability to quickly develop and maintain strategic working relationships with both internal team members and external stakeholders and service providers

Ability to champion ideas, build consensus and listen to others

Creative and solutions-oriented approach to problem-solving

Ability to prioritize and manage multiple projects and/or tasks concurrently

Superior attention to detail and quality

Deep understanding of branding and how to define and present brand values in tangible ways

Excellent written and verbal communication skills, including writing, editing and proofreading skills, with proven ability to produce relevant, compelling content for multiple platforms

Fluency in the Microsoft Office suite of programs, specifically Word, Excel, and Power Point; knowledge of print production and design software considered an asset

Experience managing budgets, relationships with creative services and negotiating with vendors
Ability to continuously learn and apply new skills and knowledge

ADDITIONAL INFORMATION

This role will be required to travel.

This competition may be used to fill future vacancies within the agency.

HOW TO APPLY

Apply directly by email by sending your resume to EEA-HR@EfficiencyAlberta.ca

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