Marketing Jobs

Communications & Community Investment Specialist

  • Full Time
  • Calgary, AB
  • July 17, 2022

Website connectFirst Credit Union

let's all bank on a brighter future - together.

About connectFirst Credit Union

As a credit union, we’re different than a bank – and we like it that way.

At connectFirst, we spend our days helping our members achieve their financial aspirations through a community-focused approach to banking that’s true to our co-operative principles. You’re our member, not a number. We’re your neighbours and your partner. Over 80 years ago we started from humble beginnings. Through the years, we’ve grown to become one of Alberta’s leading financial institutions through a desire to connect the dots between your dreams, your goals, your community, and your financial wellness and we echo these desires through our new, consolidated connectFirst brand.

We believe that banking is about more than money – it’s a cornerstone of every vibrant community and that our members should expect us to positively impact the financial success and viability of the communities that we call home. We invest meaningfully in the potential and well-being of our employees, and what matters most to our members. We have honest conversations about real things, as real people. Our members are owners, they have a say in how we operate, they earn dividends on common shares and investment shares, and they have access to an extensive array of financial products and services.

  • Our mission: Make money make a difference.
  • Our vision: Do what’s right for every member.
  • Our values: Think big, act local, take charge, and make it easy.

We’re committed to providing remarkable experiences to our members, our communities, and our employees, and we’re proud to be regarded as one of the best:

  • Named among Canada’s Most Admired Corporate Cultures™ by Waterstone Human Capital
  • Recipient of Canada’s Best Managed Companies award for 21 consecutive years
  • $12.3 billion book of business (Deposits=45%, Loans=43%, Wealth Management=10%, Syndicated Loans=2%)
  • 750 employees

Role Description

This person acts as an ambassador and a coach for community engagement across the business – they help business leaders spot opportunities, drive better value for our members, communities, and credit union. They understand how to drive shared value with clear and measurable wins for both the community and the brand. They stay on top of social issues and brings relevant topics to the brand team to ensure strong community reputation is upheld.

The Communications & Community Investment Specialist is responsible for independently and jointly researching, recommending, developing, implementing, and evaluating community investment and corporate volunteering opportunities. Working alongside the Manager, Brand & Community, they create an annual community investment strategy aligned to our brand framework.

Key Accountabilities:

  • Leads the development of community investment initiatives across the organization; works closely with key internal stakeholders to prioritize, design, build and implement projects that align with our community strategy.
  • Provides analysis with recommendations to management based on best practices, strategic direction, and social impact, while ensuring alignment with business strategy.
  • Establishes, manages, and maintains beneficial community partnership agreements and networks that align with the corporate brand and citizenship focus, which includes identifying and managing risks associated with community relationships and/or initiatives.
  • Supports managers in regional divisions in cultivating and growing community partnerships within their local communities through the NeighbourGood Grants program. Coaches branch managers to find ways to make most community impact and business benefit out of branch-directed funds.
  • Management and administration of organizational use of Benevity.
  • Leads the audit, assessment, evaluation, and reporting process of the community investment portfolio, tracks performance metrics and measures against program objectives.
  • Manages corporate volunteer program and designs employee volunteer opportunities.
  • Finds creative ways to share community impact stories with our employees and communities. Prepares internal and external communications to support, promote, and report on community initiatives.
  • Administers scholarship programs.
  • Manages community budget and provides recommendations on annual budget planning; implements and tracks expenditures.
  • Provides input into operation planning for the department.
  • Represents the organization at community events.
  • Remains current on organizational best practices, policies, procedures and legislative requirements; identifies areas requiring clarification or improvement and refers to management for further action.
  • Acts as a central resource for the organization, including providing research, analysis and recommendations beyond own area of specialization.

Experience and/or Educational Requirements:

  • 5 years’ experience in community investment and/or communications
  • Completed a relevant certificate, diploma, degree or designation program.
  • An equivalent combination of education and experience may also be considered.

Skills and Competencies:

  • Experience with Benevity considered an asset.
  • Strong computer skills in Microsoft Office applications and ability to learn other programs.
  • Excellent communication skills; both written and verbal.
  • Excellent analytical, problem solving, and leadership skills.
  • Strong critical thinking and analytical skills.
  • Excellent organizational and multi-tasking skills.
  • Excellent attention to detail.
  • Strong report writing skills.

Qualified applicants are invited to apply online.

We thank all applicants for their interest. Please note applications will only be accepted online and only those applicants under consideration will be contacted.

For more information on Connect First Credit Union Careers, please visit

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