Who are you?

A key member of the Marketing team, the Digital Marketing Manager is a revenue-centric marketer who will plan, implement and monitor campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, website development, online advertising (PPC), organic web traffic (SEO), content creation, project management and communications.

You are a personable, outgoing marketer who will act as a liaison between marketing and the rest of the organization on the digital front. While you need to be able to work independently, you also know the importance of collaborating with other departments and team members to create an incredible visitor experience and reach business goals.

Responsibilities:

• Guide the conception, execution and delivery of brand and demand generation programs through blacklinesafety.com and other digital initiatives
• Manage and oversee all aspects of digital campaigns including database marketing and ABM
• Track, report and analyze website analytics, paid initiatives and campaign ROI
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Optimize content and landing pages for paid search engine marketing and other campaigns
• Perform ongoing keyword discovery, expansion, tracking and optimization
• Build SEO keyword definition and optimization to identify gaps and new opportunities, preparing and executing on-page optimization strategies
• Identify the latest trends and technologies affecting digital marketing initiatives and make recommendations for opportunities
• Develop and maintain Blackline’s websites, blog and other online platforms
• Responsible for monitoring and actioning website update requests
• Develop and monitor campaign budgets
• Act as liaison with digital marketing agencies to develop content and direction to improve campaign results
• Prepare accurate reports on each campaign’s overall performance
• Evaluate important metrics that affect our website traffic and target audience
• Evaluate web visitor flow and adjust as needed to increase engagement / decrease bounce rates
• Provide feedback on web copy and design to ensure it is optimal for visitors’ experience, with a continuous drive for improvement
• Work with the wider marketing team to develop new and innovative growth strategies and execute digital campaigns as project manager

Requirements:

• BA/BS in Business, Marketing, or a related field
• Minimum 5 years of full-time marketing experience in a digital marketing position
• Strong fluency in search marketing tactics – SEO, Google ads, LinkedIn and Facebook ads search/display/programmatic ads
• Experience with mapping and implementing end-to-end digital marketing campaigns
• Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
• Experience with Adobe Suite (especially Photoshop), SEMrush, and HTML are strong benefits
• Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
• Proficiency with marketing automation systems and CRM (preferably HubSpot)