In honour of Truth & Reconciliation Day Free Event - REGISTER HERE Join us for this complimentary webinar and dynamic speaker in honour of Truth and Reconciliation Day. Deanna Ledoux is a First Nations Therapist that specializes in Grief & Recovery and Inter-Generational Trauma. She is a Keynote Speaker, Residential School Survivor, Educator, Mental Health […]
FREE FOR CMA MEMBERS The challenges tied to aligning sales to marketing are well known. It's been made even more complex with the rise of digital buying. This leads to the fundamental question: If buyers have fundamentally changed, have sales & marketing changed and adapted along with them? Join SMART Technologies as they tell the […]
FREE FOR CMA MEMBERS Learn how your team can incorporate a successful influencer marketing strategy! Influencer marketing is a reliable and data-driven marketing channel trusted by brands of all sizes worldwide. Despite the rapid adoption, influencer marketing is still very new to many marketers and others are unsure if this is a viable channel for […]
FREE FOR CMA MEMBERS Learn how your team can incorporate a successful influencer marketing strategy! There is no denying that ESG (Environmental, Social and Governance) has become an increasingly important focus for companies to improve their environmental and social footprint. However, some evidence points to a lot of greenwashing when companies only view it in […]
Every year, Globe Content Studio produces Next in Creative: a forward-looking report revealing and contextualizing the emerging trends that represent the future of content marketing. In this presentation, Studio content lead Jessica Robinson will dive into three of the top trends of the year, offering ideas on how to use the report’s insights to drive […]
The past two years have changed the rules of content creation and content marketing. Today, there are multiple opportunities that most marketers either aren't aware of or are scared of the risks. Joe Pulizzi, the Godfather of Content Marketing, will detail multiple content strategies that will extend the life of your programs, your jobs, and […]
FREE FOR CMA MEMBERS - REGISTER HERE Attention marketers! Google Analytics 4 (GA4) is coming in hot and all marketers will be forced to switch to this new system July 1, 2023. Are you prepared for this change? The pressure is on for marketers to implement GA4 and to adjust their measurement practices and processes, […]
COMPLIMENTARY WEBINAR What can business owners and brand leaders learn from studying the most cult-like brands on the planet? Join Chris Kneeland, Cofounder of Cult Collective and The Gathering for an entertaining and educational presentation as he shares insights into how the most adored businesses increase revenue and relevance by prioritizing brand advocacy over brand […]
FREE FOR CMA MEMBERS - REGISTER HERE In today's fast-paced digital era, effective communication is vital in establishing a strong brand presence and connecting with your target audience. However, crafting compelling and cohesive communication materials can be a daunting task. That's where AI-powered platforms like ChatGPT can help, providing you with a strong starting point […]
FREE FOR CMA MEMBERS - REGISTER HERE Whether it's a hot topic or a brand-new term for you, you're likely already thinking about web accessibility. It all comes down to reducing barriers and increasing access to information. When we consider accessibility, we include millions of Canadians (and their buying power) in our conversations. We know […]
