As marketers, lead generation is a key KPI to our success. If you have no leads, you have no customers.

If they’re trying to increase revenues or hit budget, your stakeholders can commonly ask you how many leads are in the pipeline. As marketers, we know however that the number of leads does not always determine the quality of customers you get.

Join Derek Hovinga, Founder and Inbound Marketing Strategist at The Inbound Lab to chat about how to attract more high-value customers and what type of “lead generating” KPIs you should be tracking to deliver more value to your company and to your audiences.

Topics discussed during this webinar will include:

• How we can properly educate stakeholders on where to focus lead generation efforts
• What truly is Lead Generation from a marketer’s perspective?
• The real KPIs marketers should be tracking for Lead Generation
• Demand over Lead = Revenue

If you’re a marketer and there’s been some miseducation of lead generation, you’re going to want to attend this webinar to define some lead generation KPIs that actually matter to your business.

ABOUT THE PRESENTER

Derek Hovinga, Owner & Inbound Marketing Specialist, The Inbound Lab

Derek has over a decade of content marketing experience and fell in love with the authentic and buyer-centric approach to Inbound Marketing. He started The Inbound Lab with the sole purpose of helping his clients grow an audience and obtain and retain customers.

#TIL: Derek is a former amateur boxer.

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