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The Importance and Evolution of Agri-Marketing
February 9 @ 12:00 pm - 1:00 pm MST
Beyond the Fence
Historically the perception of Agriculture tended to be a rancher in a cowboy hat, a farmer in a plaid shirt and maybe throw in a pick-up truck.
But, the business of agriculture is much, much bigger than those stereotypes and is rapidly expanding beyond those expected fence posts. Some of the greatest advances in technology are happening in the agricultural business and the agri-marketing is at the forefront of telling this story.
This webinar will showcase leaders in the agri-marketing industry that are breaking new ground, growing new ideas and ultimately evolving agriculture beyond its stereotypes. Hear their stories and be inspired by an industry that is more than cowboy hats, plaid shirts and pick-up trucks.
From this panel you will take away:
- The Definition of Agri-Marketing and how it differs from – or is the same as – Conventional Marketing
- The importance of branding and storytelling to and within the world of agriculture
- How the second oldest profession (farming) in the world is the perfect place for serial entrepreneurs
About the Speakers
Keith Driver – CEO, Enterra Feed Corporation
Keith Driver is a serial entrepreneur in the clean-tech and ag-techs spaces, with experience across North America. He has served in leadership positions in several technology companies over the past 20 yrs. Currently, Keith serves as the CEO for Enterra Feed Corporation – one of the largest producers of insect-based ingredients from Black Soldier Fly larvae – Harnessing the Power of Insects to Feed and Care for the World. Keith is a partner with Propel Ventures, an amalgamation of family offices focused on developing, incubating, executing and investing in early stage businesses with three areas of focus: ‘the change in energy systems’, ‘feeding a growing population’, and ‘caring for an aging population’. Keith is a Board member with The A100 and BioAlberta and an associate with the Creative Destruction Lab and council of founders’ member with Innovation Masterminds YEG – supporting innovation and entrepreneurship.
Sabrina McAllister – Chief Creative Officer, Indelible
As Chief Creative Officer for Indelible, Sabrina blends her passion for branding and storytelling with her love of agriculture. This juncture has led to the advocacy of a different type of crop: cannabis. Indelible exists to create long-lasting and meaningful brands—the legacy brands of the cannabis industry. Sabrina graduated from the Alberta University of the Arts (formerly the Alberta College of Art and Design) and has spent the last 15 years working with clients across North America such as UCLA Health, The Muhammad Ali Foundation, Ford, The Home Depot, Zappos, YYC International Airport, Speck, Bayer, New Holland, WestJet, Atlas Growers, Natural History, Sierra Sage Herbs and Canopy Growth Corporation. She grew up on a seed farm, and currently lives on a 4,000-acre grain farm north of Calgary with her husband and two children.
Todd Ormann – TELUS, Director – Products and Services
Todd Ormann is a pioneer in the ag-tech space supporting the introduction of Ag tech globally and most recently the development of TELUS Agriculture. TELUS Agriculture is now one of the most significant ag-tech initiatives globally supporting over 150 million acres, 40% of the Canadian cattle herd and 15 of the top 20 food brands. Todd’s practical experience leading in managing agribusiness has been coupled with some of the most significant Ag tech plays over the past five years providing a unique perspective.
Carolyn Lemoine – President, CAMA Alberta and Account Director at Kenna
Agriculture is more than just something Carolyn is passionate about; it’s a part of her roots. Growing up on a grain farm, she developed an understanding of the hard work, the grit and the rewards of farming. Recognizing early on that her skills in promoting the industry were better than her abilities in operating the combine, she set off on a marketing career that has now spanned over 25 years. From her beginnings in the creative department, to now focusing on strategy and brand development, she is continuously challenged and excited by the evolution in agriculture and can’t wait to see where it goes next.
FREE Registration for this Webinar is made possible through the Sponsorship of: