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The Critical Importance of Culture
November 10, 2020 @ 12:00 pm - 1:00 pm MSTFree – $20
In the words of Hilton Barbour, “Strategy Is the Engine, CULTURE IS THE FUEL.”
A marketing and communications strategist by trade, Hilton has witnessed the incredible impact that Strategy has on Culture – and Vice Versa. And, he firmly believes that no organization can succeed if Strategy and Culture are treated as separate disciplines
Join Hilton as he shares his experiences and why he firmly believes that Culture is the hard stuff of creating real sustainable business impact. He will then discuss with Jeff Lowe of SMART Technologies the specifics and the impact of addressing Culture within his organization.
From this Webinar you will learn:
- The REAL definition of Culture
- The importance of a purpose driven Mission
- What today’s massively successful companies all have in common from a Cultural standpoint
- What your Culture needs most from Management in order for any organization to succeed.
Hilton Barbour – Marketing Provocateur
Operating at the intersection of Strategy, Culture and Purpose, Hilton has a passion for creating winning brands. He does this by helping businesses become better communicators with employees and customers, more effective at creating extraordinary customer experiences and more adept at handling change.
Find out more about Hilton at www.hiltonbarbour.com
BRANDS HILON HAS WORKED WITH
Coca-Cola, IBM, Nokia, Minto, PwC, EY, Shaw, Autodesk, TrendMicro, KFC, Nestle, J&J, McDonalds, Telus…and Enron
Jeff Lowe – Executive Vice President, Chief Marketing Officer & Chief Human Resources Officer of SMART Technologies
Jeff is responsible for external brand strategy, marketing, communications, human resources and facilities. He joined SMART in 2012 and has more than 30 years of experience at global brands including IBM and TELUS, along with Agency experience. He holds an honors degree in Marketing from the University of Calgary, Canada.
Sponsored by our 2020 Corporate Partners: