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As an added bonus, attend at least one of the five webinars during Strategy Week and you’ll be entered to win one (1) All Access ticket to The Gathering held in Banff from Oct 23-25.

Tuesday Oct 1 from 12-1pm

The Strategy Behind an eSports Empire

Webinar with Kristy Calles & Eddie Sargent from Bow Valley College

eSports is a $1 billion industry today, and it’s set to explode to $4.3 billion in just five years. Bow Valley College (BVC) is seizing this massive opportunity by launching Calgary’s first esports arena and the new Digital Entertainment Nexus. This cutting-edge facility isn’t just about gaming—it’s a powerhouse for innovation, teaming up with BVC’s accelerator program to spark fresh collaborations between students and local businesses.

Backed by a $5.5 million boost from the Opportunity Calgary Investment Fund, this initiative is set to train the next generation of digital champions. Tune in to this webinar to learn about the strategy behind this exciting venture!

Wednesday Oct 2 from 8-9am

Using AI to Make Synthetic Strategy

Interview with Jon Lombardo & Peter Weinberg, founders of Evidenza

Join us for an electrifying session as we dive into the groundbreaking concept of “Synthetic Strategy”. Evidenza an exciting new company that connects the evidence-based laws of marketing and AI generated personas to survey for responses.

Discover how Jon and Peter redefine strategy from a creative endeavour to a data-driven masterpiece. “Is AI the new chief strategist?” asks Lombardo, while Weinberg counters, “AI’s role isn’t to replace us, but to unlock unseen opportunities.” Together, they explore the balance between human intuition and machine precision, revealing how AI can revolutionize strategic thinking. Prepare for a mind-bending discussion that challenges traditional methods and unveils a future where AI isn’t just a tool but a strategic partner.

Wednesday Oct 2 from 12-1pm

Panel Discussion – What Is Strategy?

Panel discussion featuring Kristine Neil – Stone Olafson, Scott King – H2, Blanka Martin – ZGM, Pedro Porto Alegre – WJ

Is strategy just a buzzword or the beating heart of every business decision? Join us for a lively discussion that challenges the very notion of “strategy.” What is it, really? Is it “the art of making choices,” as one expert puts it, or “the science of aligning resources,” as another argues?

Expect a clash of perspectives as thought leaders debate whether strategy is a roadmap to success or a framework for navigating chaos. Dive deep into diverse viewpoints and fresh insights that redefine what strategy means for organizations today. Don’t miss this chance to rethink your own strategic mindset!

Thursday Oct 3 from 12-1pm

The Future of Strategy

Webinar with Ann Marie Kerwin – WARC

WARC (World Advertising Research Centre) is the go-to global authority for marketers. Their reports are the secret weapon for anyone looking to crack the code of what really works in marketing, advertising, and media. It’s where the smartest minds go to find proven strategies, groundbreaking research, and killer case studies that drive real results. In this webinar, you’re getting an exclusive preview into the future with their Future of Strategy Report!

This isn’t just a report—it’s a crystal ball into the hottest trends, the boldest moves, and the biggest shifts shaping the strategy game. Whether it’s leveraging AI or navigating new consumer behaviours, WARC’s insights help you stay ahead of the curve and ready to conquer the next big challenge.

Friday Oct 4 from 12-1pm

Strategically Disrupting Sales & Marketing Teams in B2B

Webinar with Sarah Richards – SMART Technologies

Get ready for an exclusive webinar where a leader from SMART Technologies reveals the strategic choices that led to their groundbreaking Unified Commercial Engine (UCE). SMART’s story was featured in the Harvard Business Review’s eye-opening article, “Traditional B2B Sales and Marketing Are Becoming Obsolete,”.

In this webinar, you’ll learn how SMART recognized the flaws in outdated, linear sales models and made bold moves to stay ahead. You’ll find out how they dismantled silos, restructured teams around customer needs, and transformed their approach to B2B sales and marketing. Dive deep into the strategy that’s drove 48% growth in the first 18 months — and find out how your organization can adopt this innovative mindset!

 Go to one, Go to all! You Choose The Zoom Session(s) you Want to Attend.

Register Here

Events like these are made possible by our amazing corporate partners: