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Measuring Brand Campaigns
September 15 @ 12:00 pm - 1:00 pm MDT
Share of Triggers: A new way to measure brand campaigns
Brand campaigns have traditionally been really hard to measure. To make matters worse, developing a new brand campaign creative to actually drive results seems to be a task only a few creative geniuses possess.
It doesn’t have to be that way.
In this presentation, Marc will reveal a new process that any business can use to better understand their customers, build brand campaigns that actually drive business results and measure the performance.
- You’ll learn why brand campaigns have traditionally been so hard to measure.
- You’ll learn how you can use customer insights to generate ideas for high performance creative.
- You’ll learn how to track brand campaign results beyond simple measures of awareness, consideration and intent.
Marc Binkley – Managing Director & Director of Digital Marketing Strategy of Anstice Communications
Marc spent three years as the social media manager for Sport Chek and Atmosphere before progressing to the manager of digital strategy, analytics and paid search. He played a pivotal role in furthering the Canadian Tire initiative of digitizing the retail shopping experience, mapping customer journeys, leading real time marketing campaigns, developing content marketing strategies, initiating the data science program, designing attribution models, media mix tests and linking digital ads to both offline and online sales. Marc’s work has been recognized and awarded for excellence around the world in multiple categories. Marc is a Board Member at Calgary Marketing Association.
Sponsored by our 2020 Corporate Partners: