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ROMI or No ROMI? That Is The Question

March 15, 2017 @ 11:30 am - 1:00 pm


$30 - $350

**** Sorry, this event is sold out ****


As a marketer, are you constantly challenged to prove the return of your marketing investment (ROMI).

Join Jeff Nelson, President of Anduro Marketing, and the man behind Mx3Metrics as he outlines and demonstrates a cutting edge way to measure and calculate marketing metrics – including ROMI.

Walk away from this presentation with a deep understanding of:

  1. The difference between customer acquisition funnel levels, marketing channels and KPIs
  2. The difference between a measure and a metric
  3. How to properly calculate Return on Marketing Investment (ROMI)

About Jeff Nelson

March 2017 Marketing Events CalgaryJeff Nelson is the president of Anduro Marketing and a founding partner of Mx3 Metrics.

Jeff has a Master of Business Administration degree and a Bachelor of Arts degree.  Jeff’s career encompasses 20 years in digital marketing.  He has taught many business and marketing courses at the University of Calgary, SAIT Polytechnic and Mount Royal University.

Jeff’s clients include companies like Dell, Intel, Thomson-Reuters, H&R Block, SAIT Polytechnic and many others.

Fun Fact: He was born in Kampala, Uganda and speaks fluent Swahili


Sponsored by:



March 15, 2017
11:30 am - 1:00 pm
$30 - $350
Event Category:


Hilton Garden Inn Downtown
711 4th Street S.E.
Calgary, Alberta T2G 1N3 Canada


Calgary Marketing Association
(403) 910-0515

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