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Re-Thinking Your Customer Experience – Again…
April 13 @ 12:00 pm - 1:00 pm MDT$20
And How CRM Can Support
It’s been just over a year since Calgary Marketing Association held our first webinar addressing the pandemic.
Then, Nasser Sahlool spoke about navigating your brand through this pandemic and provided real-life examples of how organizations were adapting to transform their digital infrastructure for the new era that awaited.
Twelve months later and our landscape is changed forever. Online shopping growth is here to stay, along with the demand for fast and effortless service. Join Nasser once again, as he offers us a year in review and shares how you can utilize CRM to successfully move your brand forward in the year(s) to come!
Key Learnings and Important Next Steps that you will away form this webinar:
- Omnichannel marketing is more important than ever
- No-one is willing to give you a pandemic pass
- Connected experiences need to build on customer data
- Customer reviews are the lifeblood of your brand
About the Speaker
Nasser Sahlool – Vice President, Client Strategy | Seeker of the Awesome
A captain of sorts (minus the all-white uniform), Nasser is responsible for steering the mighty vessel that is digital strategy for DAC clients. Leveraging his expertise in digital marketing, local and mobile conversion, performance optimization and benchmarking, he leads his crew of strategists and researchers to design and implement high performing programs that connect buyers and sellers at exactly the right moment. Nasser sails near and far to share industry best practices, speaking at such digital forums as SMX, Argyle CMO Exchange, eMetrics and Google Engage Summits. He has also led sessions for both the American and Canadian Marketing Associations.
Prior to climbing aboard the S.S. DAC, Nasser was a globetrotter who spent years exploring the quieter parts of the world, and who immersed himself in business, political, Oriental and African studies while earning his post-secondary education in London.
Sponsored by our 2021 Corporate Partners: