Proving Marketing ROI: Strategies for Measurement and Improvement

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Are your marketing efforts making an impact… or just making noise?

Join us for a powerful 60-minute session where marketing leaders and data-driven experts come together to unpack one of the industry’s toughest challenges: proving ROI.

In this Panel & Power Hour, we’ll dive into practical frameworks, smart tools, and real-world examples that help teams not only measure marketing effectiveness—but improve it.

What to Expect:

• A drink ticket and some delicious appetizers courtesy of Earl Grey Golf Club
• An expert panel discussion featuring marketers who’ve cracked the ROI code
• Actionable strategies for setting goals, tracking performance, and tying marketing efforts to business outcomes
• Insights on attribution models, KPIs that matter, and how to communicate results to stakeholders
• A candid Q&A session where your toughest questions get real answers

Whether you’re a CMO, marketing manager, or solo operator, you’ll leave with clear takeaways to refine your strategy and report with confidence.

Meet Our Panelists:

Jeff Nelson 

Anduro Marketing

Jeff Nelson is a founding partner at Anduro Marketing with an MBA and a knack for turning clicks into cash. He’s worked with brands like Dell, Intel, and H&R Block, and occasionally teaches marketing at the University of Calgary, SAIT, and MRU.

Co-author of Intentional Marketing, Jeff is passionate about strategy, measurement, and making marketing make sense. A member of the Canadian Association of Management Consultants since 2019, he brings a rare mix of expertise and humour to every client engagement.

Amanda Thomas

Konstruct Digital

Amanda taught herself web development on Geocities in the ’90s. That early passion turned into a career growing multi-million dollar companies and co-founding Konstruct Digital, one of Canada’s Top Growing Companies (The Globe and Mail).

With deep expertise in SEO, operations, and strategy, Amanda blends big-picture thinking with hands-on know-how. Her insights have been featured in Entrepreneur and across the industry, where she’s known for making complex digital strategy clear and keeping it real.

Susan Murphy

Vovia 

Susan is a seasoned strategist with 20+ years of experience in marketing, audience segmentation, CRM, research, and analytics. She’s applied her expertise across industries including retail, tourism, tech, finance, housing, and non-profits. As Partner and President at Vovia, she leads operations, drives strategy, and supports business development. Outside of work, she’s an avid traveler, yogi, skier, and proud soccer mom.

Steph Simmons

Mark’s

Steph is a marketing strategist who helps companies get found, build trust, and drive sales and retention. With expertise that spans from concept to execution, she crafts holistic strategies rooted in consumer insight and market trends. Steph brings a sharp analytical lens to every project, using data to guide decisions and ensure brands don’t just compete… but stand out.

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