Privacy and Tracking: The Way Forward for Enterprise Marketers in a Cookieless World
September 30 @ 11:00 am - 12:00 pm MDTFree
Learn how marketers can still get data insights into their visitors and customers once cookies are removed. Industry experts explore what enterprise marketers need to be doing now to stay compliant with changing data privacy laws, the loss of cookies, and new methods to understand and optimize their marketing strategy.
Cookies are living on borrowed time. With the phase-out of third party cookies and a shift to a more data-privacy friendly world, marketers have to prepare for this massive transition. While tracking and attribution may change, there are still many ways that enterprise marketers can learn about their visitors and personalize the customer experience.
This webinar deep dives into how data-privacy laws affect marketers and what you can do to ensure compliance without sacrificing customer and visitor insights. We will discuss tracking, attribution and marketing strategies with some of the industry’s top tech talent. It will provide actionable takeaways that marketers can implement now, to ensure they are ready for the cookieless future.