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Plotting Your Marketing Career Path

April 11 @ 5:00 pm - 7:30 pm


$40 - $399

Dinner Included

One of the biggest challenges facing senior marketing executives is finding great marketing talent.  Are you on the right track to move up the ranks or to find your dream marketing career?  Should you be specializing, and if so, in what?  What skills and experience are in demand and what areas are in oversupply?  What are leaders looking for in the talent they are hiring?

Join us and our panel of experts on Wednesday, April 11 as the Calgary Marketing Association as we discuss these issues and more.  Participants will not only get the opportunity to learn from our experts but also brainstorm these challenges with the peers at their table.  It’s a chance to learn, network and participate in one of 2018’s top marketing challenges.

Your Panel

David Finch

Before becoming a university professor at Mount Royal University, David spent almost two decades in product management and marketing roles primarily in the technology sector working for giants like Bell Canada and Rogers Communications.

As a professor, it struck David that education and product management have a lot in common. Each year, universities and colleges churn out really expensive products called students; some which find a marketing career, but many who don’t. This was the inspiration for David’s brainchild – the Designing YOU series and Marketing YOU career guide.

James Sweetman - Marketing CareersJames Sweetman

James is a Consultant with Pekarsky & Co, a boutique Executive Search Firm based in Calgary. He has worked in recruitment for over five years and has several years of marketing experience with an advertising agency and a major retail brand in the UK. He leads the firm’s Sales & Marketing practice, which focuses on recruiting professionals with expertise in marketing, communications, sales and business development. Over the course of his career he has placed a broad range of candidates, from Communication Specialists to Chief Marketing Officers, across a number of industries including retail, destination marketing and more.

Kelsey Gibson - SMART TechnologiesKelsey Gibson

Having 17+ years of recruitment experience spanning over multiple industries and countries, Kelsey prides herself on building a network, being creative in her recruitment approach and attracting talent in order to acquire the ‘right fit’.  Her current role, as Team Lead, Global Talent Acquisition with SMART Technologies means she has to find the right marketing talent not only in Calgary, but across 10 countries in order to keep SMART’s Marketing team of about 30 operating at its current world-class level.

Tania Jamault

Tania is currently a Career Advisor for the Haskayne School of Business Career Centre and has over 10 years of experience in the Calgary-business community, predominantly in recruitment and career consulting. She graduated from Royal Roads University in 2012 with a Bachelor of Arts in Communications and supports students in their messaging and branding for their job searches.  Tania is committed to educating not only marketing students but all commerce students about the evolution of marketing careers, especially in the areas of community engagement and social responsibility.



49 available
CMA Member$55.00 + GSTDiscounted Pricing for CMA Members

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49 available
Non Member$85.00 + GSTRegular Pricing for Non-CMA Members

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4 available
CMA Student Member$40.00 + GSTFor CMA Student Members Only

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4 available
Table Sponsor$399.00 + GSTReserve your own VIP table for 6 attendees. Go here for more details - https://calgarycma.com/about-sponsorship/sponsor-a-panel-power-hour/

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April 11
5:00 pm - 7:30 pm
$40 - $399
Event Category:


Calgary Marketing Association
(403) 910-0515


Hilton Garden Inn Downtown
711 4th Street S.E.
Calgary, Alberta T2G 1N3 Canada
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Upcoming CMA Events

Mar 15

Meet The Agency

March 15 @ 2:00 pm - 5:00 pm
Evans Hunt 200, 805 10 ave SW
Apr 11

Plotting Your Marketing Career Path

April 11 @ 5:00 pm - 7:30 pm
Hilton Garden Inn Downtown 711 4th Street S.E.
Jun 07

Breaking the Bank — An Evening with Dave Mowat

June 7 @ 5:00 pm - 7:00 pm
Hilton Garden Inn Downtown 711 4th Street S.E.

Community Marketing Events

Mar 02

Limited Seating – Workshop on Brand Mastery

March 2 @ 9:00 am - March 4 @ 6:00 pm
Mar 09

Story Summit 2018

March 9 - March 11
Membership Job Board Directory

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