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As Canada experiences unprecedented population growth, the Out-of-Home landscape is evolving rapidly. This expansion offers brands a unique opportunity to incorporate OOH as a dynamic and high-impact element in their omnichannel strategies. With audiences increasingly on the move, OOH delivers a reach and visibility unmatched in today’s fragmented media environment.

Join us to explore the expanding role of OOH in the marketing funnel, the potential of Digital OOH and programmatic advertising, and how cross-channel synergies enhance brand impact. Discover the latest in measurement and attribution techniques, and learn how OOH adapts to the shifting behaviours of Canada’s diverse consumer base.

This is perfect for marketers seeking innovative ways to cut through the noise, this session is your key to harnessing OOH for a powerful, cohesive brand presence across channels

ABOUT OUR PRESENTER

Mary Ventresca
Vice President of Marketing & Business Development for Pattison Outdoor Advertising

Mary oversees all aspects of Pattison’s marketing, research, creative and brand communications. Her three decades in the advertising industry include full-service agencies, media sales, new business development and marketing. These vantage points have provided Mary with a creative solutions-based perspective that seeks to innovate, lead
and help shape the Canadian OOH landscape.

These events are possible because of our incredible Corporate Partners: