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Out of Home Advertising

February 13 @ 12:00 pm - 1:00 pm MST

$25.00

FREE FOR CMA MEMBERS – REGISTER HERE

In an era where the media battleground is fiercely competitive, Out of Home (OOH) advertising emerges as the undisputed victor. Renowned for its impressive reach and innovative approach, OOH stands out in today’s cluttered marketing landscape. This educational webinar is a must-attend event for marketers, advertisers, and media professionals looking to gain an edge.

Key Highlights of the Webinar:

  1. The Last Broadcaster Standing”: Delve into OOH’s unmatched capacity to capture massive, diverse audiences. Unlike other channels, OOH cuts through the noise, reaching people where they live, work, and play.
  2. “Data-Driven, Privacy-Minded”: Discover how OOH skillfully balances advanced data analytics for precise audience targeting while maintaining a strong commitment to consumer privacy.
  3. “Scoreboard Leaders: Meeting Key Performance Indicators”: Learn about OOH’s effectiveness in achieving crucial brand metrics like awareness, consideration, and intent.
  4. “The Viral Sensation Creator”: Get insights into successful OOH campaigns that sparked viral trends and social buzz, cementing brands into the public psyche like never before.

This session is designed to provide you with insider knowledge and practical insights about the transformative role of OOH in today’s media world. Whether you’re a seasoned professional or new to the field, this webinar will expand your understanding of how OOH can be a powerful tool in your marketing arsenal.

ABOUT OUR PRESENTER

Mary Ventresca

Mary Ventresca is Vice President of Marketing & Business Development for Pattison Outdoor Advertising. Mary oversees all aspects of Pattison’s marketing, research, creative and brand communications. Mary’s three decades in the advertising industry includes full-service agencies, media sales, new business development and marketing. These vantage points have provided Mary with a creative solutions based perspective that seeks to innovate, lead and help shape the Canadian OOH landscape.

 

In addition to the insightful content shared during this webinar, we are excited to announce that Pattison will be giving away a $200 gift card for any of the Concorde Group restaurants to one lucky participant.

 

Sponsored by our 2024 Corporate Partners:

      

     

 

FREE FOR CMA MEMBERS – REGISTER HERE

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Details

Date:
February 13
Time:
12:00 pm - 1:00 pm MST
Cost:
$25.00
Event Category:

Venue

Zoom Webinar
Canada

Organizer

Calgary Marketing Association
Phone
403-910-0515 x2
Email
events@calgarycma.com