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The pace of change in digital marketing shows no signs of slowing down. As we enter 2024, new technologies, platforms, regulations and consumer behaviors will bring major shifts that brands must prepare for now. Join us for “Next in Digital” where we’ll delve into the anticipated changes that are set to shape the digital marketing landscape. Among the trends we’ll discuss are –

1. The Evolution of SEO and SEM: As technology continues to evolve, so does the world of search. From the rise of chat functionality in search, leading to a decline in organic traffic, to the growing influence of AI and automation in SEM, we’ll explore how these changes will impact your marketing strategies.
2. The Deprecation of Third-Party Cookies: With Google Chrome set to deprecate third-party cookies in 2024, we’ll discuss the implications for advertisers and how to prepare for this significant change.
3. The Maturing of AI Strategies: As AI strategies mature, they are set to integrate more seamlessly into existing teams rather than replacing them. We’ll delve into how this will impact workplace tasks and the evolving role of data scientists.

Don’t miss out on this opportunity to stay ahead of the curve and prepare your brand for the dynamic marketing ecosystem of 2024. Register for the “Next in Digital” webinar today and equip yourself with the insights needed to navigate the future of digital marketing.

ABOUT OUR PRESENTER(S)

Viktoriia Isler
Group Account Director, DAC

Viktoriia Isler is a visionary digital marketing strategist known for her expertise in data-driven solutions that drive transformative growth. As a Group Account Director at DAC, she navigates the complex digital marketing landscape, always staying ahead of emerging trends. Viktoriia translates complex data into actionable insights, helping businesses overcome challenges with personalized, integrated, and data-driven strategies. With a BComm degree from the University of British Columbia and a C.A.A.P. designation, she brings a unique and insightful perspective to every challenge.

Adam Luck
Managing Director, DAC

Adam Luck is a digital agency leader with 20+ years driving results for clients and agencies alike. Currently Adam is serving as the Managing Director, Canada for DAC Group; an international digital performance agency recognized by Forrester as one of the top Performance Marketing Agencies globally.

Sponsored by our 2024 Corporate Partners:

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