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Marketing Trends 2024

November 30, 2023 @ 4:00 pm - 8:00 pm MST

$40.00 – $400.00

              

Don’t Miss our Biggest Event of the Year!

Presented by industry experts Google, Forrester Research, and Stone Olafson, Marketing Trends for 2024 is a must-attend for forward-thinking marketers. In our SIGNATURE EVENT of the year, we’ll unveil the top trends set to reshape the marketing landscape in the coming year. Delve into the future of marketing automation, AI-driven customer insights, and data-driven personalization. Our experts will share their research – some North American-wide, some Canada-wide and even some at the local level.

This late afternoon gathering will include a welcoming reception with Appetizers and a cash bar starting at 4:00pm to be followed by presentations from each of our Signature Speakers.  Stay ahead of the curve and position your brand for success in 2024. Join us to unlock the keys to marketing innovation and excellence.

About Our Speakers

Dipanjan Chatterjee
VP & Principal Analyst, Forrester

Dipanjan leads the brand experience and strategy practice areas with Forrester. He has appeared on CNN and NPR; been quoted in Business Week, The New York Times, Guardian, and Vogue; and written for publications like the MIT Sloan Management Review and AdAge; and spoken at events like SXSW and Mobile World Congress.

Peter Hand
Brand Strategy Lead, Google

Peter has over 10 years of experience working with some of the world’s biggest & most innovative brands.  Peter’s expertise spans across brand building, creative, media and measurement. He works with Canada’s largest advertisers to help educate and build strategies for the best ways to build their brands across YouTube and the Google ecosystem.

Trevor Cresswell
Strategic Partner Manager, Industry Relation, Google

Based in Toronto, Trevor Cresswell heads Google Canada’s Industry Relations efforts, partnering with industry bodies and associations to help support the long term success of the ads industry. Prior to Google, Trevor spent 10 years working in digital planning and broadcast buying at media agencies in Canada.

Kristine Neil
Partner, Stone Olafson

Kristine is a Partner at Stone-Olafson with over 20 years of experience in market research. She started client-side in brand marketing in consumer packaged goods, with the majority of work focusing on market, channel, and product development in both tier-one national brands and private labels in North America. With a deep understanding of using insights to make decisions, she stepped over to leading the research required to do it well. Her work today focuses on helping plan research for deeper market understanding, improving brand relevance and experience, and (most importantly) demonstrating ways to measure results.

Agenda

4:00pm – 5:00pm – Registration, Networking and Complimentary Appetizers
5:15pm – 5:45pm – GoogleMedia Technology and Consumer Behaviour
5:45pm – 6:15pm – Forrester Top Marketing Predictions For 2024
6:15pm – 6:45pm – Stone Olafson Results from our Calgary Marketing Trends Survey
6:45pm – 7:15pm – Q & A
7:15pm – 8:00pm – Wrap Up Mixer

Don’t miss out on this Premiere Event!

Sponsored by our 2023 Corporate Partners:

PLATINUM PARTNERS

GOLD PARTNERS

        

Tickets

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Details

Date:
November 30, 2023
Time:
4:00 pm - 8:00 pm MST
Cost:
$40.00 – $400.00
Event Category:

Organizer

Calgary Marketing Association
Phone
403-910-0515 x2
Email
events@calgarycma.com

Venue

Patricia A Whelan Performance Hall, Calgary Public Library
800 3 St SE
Calgary, AB T2G 2E7
+ Google Map
Phone
403-260-2600
View Venue Website