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Is Behavioural Targeting Dead?
January 19 @ 12:00 pm - 1:00 pm MST
What the Death of the Cookie and App Tracking Means for Marketers
With internet browsers blocking third party cookies and Apple’s announcement that iOS14 users will move from opting out of app tracking to opting in, reaching your audience online is about to get a lot more difficult.
Join Heather Ilsley and Genevieve Crebbin of Vovia as they walk us through the advertising ecosystem, how brands will be impacted, and the steps you NEED to take NOW to prepare for these changes.
Some of what you will learn from Heather & Genevieve:
- How the increasing focus on privacy is fundamentally changing digital marketing
- Which platforms will/won’t be affected and how to adapt your buys to avoid wasted spend
- What steps you must take now so that you can reach your audience in the future
About the Speaker
Heather Ilsley VP Client Service, Vovia
With 20 years of experience in both B2B and B2C marketing, Heather is passionate about strategy, marketing, and measurement. She believes there is a balance between user privacy and relevant personalized advertising but she won’t be implementing a smart speaker in her home any time soon.
Genevieve Crebbin, Senior Digital Specialist, Vovia
Genevieve is a senior digital media specialist with significant experience across social and programmatic channels in a variety of industries. She loves the challenge of driving performance in a constantly evolving digital landscape and is particularly excited to see how the industry adapts to the impact of increased regulations on privacy.
Sponsored by our 2021 Corporate Partners:
PLATINUM PARTNERS
GOLD PARTNERS
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