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How to express brand purpose: it’s not me, it’s you

April 27 @ 9:00 am - 10:00 am MDT

Free

Join ZGM’s Director of Storytelling, Kurt Beaudoin, for a free webinar where we explore how to effectively translate your organizational purpose into your brand creative.

What you’ll learn

  • Standing for something doesn’t mean talking about yourself
  • How to focus on your audience
  • The importance of being interesting
  • Why to leave “we” out of your copy

Details

Date:
April 27
Time:
9:00 am - 10:00 am MDT
Cost:
Free
Event Category:
View Event Website

Venue

Zoom Webinar
Canada