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How to express brand purpose: it’s not me, it’s you
April 27 @ 9:00 am - 10:00 am MDTFree
Join ZGM’s Director of Storytelling, Kurt Beaudoin, for a free webinar where we explore how to effectively translate your organizational purpose into your brand creative.
What you’ll learn
- Standing for something doesn’t mean talking about yourself
- How to focus on your audience
- The importance of being interesting
- Why to leave “we” out of your copy