Going for Gold: How the Canadian Olympic Team catered to the rise of the mobile, digital fan
May 9 @ 12:00 pm - 1:00 pm|
Grab your lunch and engage with our May Facebook Live event in the comfort of your own office.
Join Georgia Sapounas from the Canadian Olympic Committee as she shares how the Canadian Olympic Team became globally recognized as the leading National Olympic Committee in digital consumer marketing.
Through this case-study, we will examine the following:
- The most impactful projects and areas within digital that the team undertakes.
- How Team Canada creates personalized connections with their fans through the Canadian Olympic Club, extending the engagement window with their consumers to year-round.
- How consumer profile data and social engagement valuation impacts their roadmap and decision making.
About Georgia Sapounas
DIRECTOR,DIGITAL -CANADIAN OLYMPIC COMMITTEE
Georgia leads the digital team at the Canadian Olympic Committee and is responsible for the fan experience across all digital and social properties. Her portfolio includes Team Canada’s digital content, properties, analytics, innovation projects and platform partnerships. Her and her team saw exponential growth and engagement within all Canadian Olympic Team channels during Sochi 2014, Rio 2016 and Pyeong Chang 2018.
In her former life, she competed on Canada’s National Team for eight years and skated her way to a world bronze medal. Now, she spends her time staring at a tiny screen, travelling and being one of the Blue Jays’ biggest supporters.
@TeamCanada / olympic.ca
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