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November 24 @ 12:00 pm - 1:00 pm MST
How Being Customer Centric Drives Marketing Success
How did a traditional Canadian bank attract a new generation of young entrepreneurs? By partnering with Drake of course! And, how did a telecommunications company drown out the noise of the competition on its Rewards program? By turning an envelope in to a speaker!
Large Corporation or Small Business; B2B or B2C – we are all looking for ways to get our marketing campaigns noticed.
Join Danielle Doiron & Kristi Tomasin as they share examples of creative ways you can captivate your audience and ensure your messages breakthrough the clutter and noise out there.
From this session you will:
- See first hand how being customer-centric can generate powerful data insights
- Learn unique opportunities to elevate & amplify your marketing campaigns by maximizing your current omni-channel approach
- Find out how other B2B and B2C brands are achieving success
Danielle Doiron – General Manager of Marketing, Canada Post
Danielle leads brand advertising, consumer and commercial marketing and the small business segment strategy for one of the country’s most complex and high-profile brands. With over 20 years’ experience in communications, B2B marketing and customer journey management, she has established cross-segment brand engagement, customer acquisition and nurture strategies for the company. Leading Canada Post’s consumer behavioural insights portfolio, Danielle has a unique perspective and expertise on evolving Canadian consumer behaviours, their path to purchase and drivers of loyalty. Combined with a deep understanding of the challenges faced by today’s marketers, she and her team consult with Canadian businesses and brands on building optimal integrated marketing strategies that drive success for their programs.
Danielle established the company’s ecommerce focused data insights & intelligence program, which provides a unique view into Canada’s rapidly growing ecommerce market and arms Canadian merchants with insights to grow their business. She has presented at industry conferences across North America on online shopper expectations and building high-performing omni-channel strategies for the Canadian market.
Kristi Tomasin – Director of Smartmail Marketing, Canada Post
Kristi has close to 20 years of sales and marketing experience & has spent the last 13 years at Canada Post working with large enterprise marketing organizations as well as midmarket entities. She helps to advance their marketing initiatives & grow their businesses through strategy and data intelligence. Kristi holds an MBA from Niagara University and an Economics degree from the University of Waterloo. She’s an avid sports fan, rooting for the Buffalo Bills and Toronto Raptors, & is a dog lover, especially fond of her mini labradoodle, Stella.
Sponsored by our 2020 Corporate Partners: