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From the Ashes of 2020 Comes Opportunity in 2021
April 27 @ 12:00 pm - 1:00 pm MDT
An 18 year old Marketing Agency Redefines Itself Under New, Scrappier Ownership
Forest fires repeat cycles of creation and destruction. Out of the destruction of fire, forests spring young trees, new stronger spices and a clean slate for growth. Clearing the old and making way for the new. This is much the same in the world of advertising. The “fire” of Covid-19 has had a significant impact, especially with the larger, old-school agency model*. In its place, a new creative eco-system has been created – one in which the new owners of Trigger believe that agile, nimble, scrappy agencies, like theirs, will find opportunity. And clients (of all sizes) are now more open to looking at the “forest” in a different way.
Not to say that this new reality isn’t scary, but if we don’t embrace the destruction and recreate our businesses for the new realities, we might as well have burned in the fire. This is what drove Todd Blevins and Geoff Hardwicke, the new owners of Trigger Advertising, forward. After living the majority of their “ad” lives in larger agencies, they saw the opportunity a fresh start would give them during the most prolific pandemic of the 21st century (not to mention the worst downturn Alberta has seen in 30yrs).
If you are one day thinking about owning your own agency or just interested in learning the lessons of taking over a small business, this webinar is for you. Join Todd & Geoff as they talk about their personal journey and hopefully inspire yours.
From Todd and Geoff you will learn:
- Retooling your offering and your business to remain competitive in our changing marketplace
- Establishing a vision, working towards it & sticking to it
- Listening to that “little voice” even in the face of uncertainty
About the Speaker
Todd Blevins– Owner/Creative Director, Trigger
Todd’s creative philosophy is simple – start with a truthful and focused strategy, and then create work that is impossible to ignore.
As a true multi-channel creative director, Todd has created award-winning work for brands such as Toyota, Kal Tire, Fountain Tire, Mobil 1, RBC, Subway, Sunlight, Lipton, Calgary Zoo, Calgary Stampede, Tommy Gun’s Original Barbershop and Tourism Nova Scotia, Cadillac Fairview, Chinook Centre, 20 VIC Management, and Calbridge Homes.
Geoff Hardwicke- Owner/Managing Director, Trigger
Having “cut his teeth” with some of the largest multi-nationals in the ad biz, Geoff learned early in his career that account management is about building relationships that increase the odds of ensuring the team meets or exceeds client expectations at all levels. Nothing is more of a team sport than working in the advertising industry – and that’s why Geoff still loves the game, even after close to 30 years playing in it.
His communications experience on both the agency and client-side help provide a balance perspective to business challenges and the creative solutions they require. He offers a breadth of experience in the automotive, retail, consumer, and telecom fields. Geoff is fueled by results achieved through collaboration and is a strong team player with proven leadership, communication, problem-solving and interpersonal skills.
Sponsored by our 2021 Corporate Partners: