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Frankly Speaking: Does Advertising Still Matter?
October 27, 2020 @ 12:00 pm - 1:00 pm MDTFree – $20
A conversation with advertising icon Frank Palmer
Frank Palmer, an icon of the Canadian advertising industry, joins Dan King for a question and answer format discussion on the relevance and role of marketing in the current environment. Frank will bring his unique experience and perspectives as they cover a range of topics related to marketing, advertising and practical jokes.
From this conversation, questions you can expect to be covered include:
- Is the agency model still relevant?
- Is the agency compensation model still relevant?
- Is working from the office dead?
- Ageism/why you’re never too old to start something new?
- How important is creativity in these times?
- Why it’s important to have fun now more than ever?
Frank Palmer – Chairman of Palmer Stamnes DDB and Elevator
From his humble beginnings in Vancouver, Frank has created Canada’s most creatively acclaimed marketing communications agency and in the process, has changed the face of Canadian advertising. In recognition of his outstanding contributions to the advertising industry, Frank has been inducted into the Canadian Marketing Hall of Legends by the American Marketing Association and is a recipient of the Association of Canadian Advertisers’ prestigious Gold Medal Award. Frank is a Founder of the National Advertising Benevolent Society (NABS) in Canada, and has provided his expertise and influence to numerous industry and charitable organizations.
Frank is most likely best known as Canada’s Mad Man of Advertising. His new book “Let’s Get Frank” was just published this year by Douglas and McIntyre.
In July of 2020, Frank and his partner Bob Stamnes orchestrated a return to DDB Worldwide with the acquisition of DDB’s Vancouver office. The new company will be rebranded Palmer Stamnes DDB or PS DDB where Frank co-manages as Chairman. The new company is a more agile and responsive model that utilizes the resources and scalability of the DDB Worldwide Network combined with local entrepreneurial firepower.
Dan King, President & Partner, ZGM Modern Marketing Partners
Dan is President and Partner one of Western Canada’s largest independent integrated marketing firms.
With over 20 years industry experience, including the last 15 years at ZGM, Dan leads the Brand strategy work at ZGM while ensuring the team delivers exceptional, quality work across all disciplines. He has developed brand strategy and execution for clients like RBC, MNP, Husky Energy, Yukon Tourism and Canadian Pacific Railway on a national level, and worked locally to bring brand purpose to organizations such as the City of Edmonton, Western Canada Lottery Corporation, AGLC and ALCANNA
His creative work has been recognized at the One Show, Communication Arts, Applied Arts and the Marketing Awards. He is a member of the Entrepreneurs Organization, sits on several not-for-profit and for-profit boards and represents ZGM in the Trans-Canada Advertising Agency Network.
Sponsored by our 2020 Corporate Partners: