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ESG and Positive Brand Impact

January 17 @ 12:00 pm - 1:00 pm MST

$20.00

FREE FOR CMA MEMBERS

Learn how your team can incorporate a successful influencer marketing strategy!

There is no denying that ESG (Environmental, Social and Governance) has become an increasingly important focus for companies to improve their environmental and social footprint. However, some evidence points to a lot of greenwashing when companies only view it in terms of compliance and don’t see the incredible value it brings financially.

In Mckinsey & Co’s article on ESG’s Links to Value Creation, they explain why companies and marketers need to embrace ESG into their branding.

Join ESG and Branding expert Claudia Aguirre and she discusses how ESG, done right, will differentiate your Brand and unlock power new potential. In this power webinar, you will learn how to avoid being labelled as “Greenwashing or Bluewashing” your product and/or client and how your ESG strategy can help you “win” in this developing arena.

KEY TAKEAWAYS INCLUDE:

  • Understanding ESG as a differentiator of your brand
  • The Brand ESG Ecosystem
  • Avoiding green and blue washing
  • Your strategy to win in ESG
  • Resources you can consult for further information

ABOUT THE PRESENTER

Claudia Aguirre
Senior Brand Strategist, Lemonade Tank

Claudia’s expertise is in the development of successful brand strategies for start-ups and/or rebranding.  Born in Mexico, Claudia has lived in Calgary since 2007 with more than 20 years in strategic planning and market research, spearheading strategies across different industries and countries.

Her Client list includes: Rocky Mountain Soap Co., Long View Systems, Calgary Co-op, Ferrero-Rocher, McDonald’s, Coca-Cola and Disney Parks & Resorts and more.

An expert at purposeful ESG branding, her strategies are insightful and actionable, resulting in branding that works.

Claudia has a certificate in Circular Economy from the Delft University in the Netherlands and is certified as an ESG Practitioner by the Center of Sustainability Excellence, U.S.A. and a practitioner of Circular Economy by the Ellen McArthur Foundation.

Sponsored by our 2023 Corporate Partners:

PLATINUM PARTNERS

GOLD PARTNERS

      

 

CMA MEMBERS REGISTER HERE

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Details

Date:
January 17
Time:
12:00 pm - 1:00 pm MST
Cost:
$20.00
Event Category:

Organizer

Calgary Marketing Association
Phone:
403-910-0515 x2
Email:
events@calgarycma.com

Venue

Zoom Webinar
Canada + Google Map