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Enhancing Your E-Comm

September 29 @ 12:00 pm - 1:00 pm MDT

Free – $20

Build your Communication Strategy with Shopper Design

According to Forbes*, “There’s been a 129% year-over-year growth in U.S. & Canadian e-commerce orders as of April 21 and an impressive 146% growth in all online retail orders.” This has only accelerated through 2020 and is not likely to slow down any time soon. With so many businesses focused on growing their online presence, is there a way to get that upper edge? Greg Wight knows there is.

How we develop communications to convince Consumers to buy our product, and how Shoppers shop is often in misalignment.  Understanding the psychology of the Shopper is critical to unlocking the latent potential of your business. In this session Greg covers the keys to developing a communication strategy that enables your business to win in the E-Comm world.

From this Webinar you will learn:

  • The principles behind how most of our purchase decisions are made subconsciously
  • How to overcome barriers to purchase on your business
  • Why communication consistency is so important, and how to do it well

Presenter

Greg Wight – Founder and CEO LEVELFOUR

Greg has worked in both Procter & Gamble and Johnson & Johnson’s Global Shopper organizations. He has his Master Practitioner Certification in Neuro-Linguistic Programming.  Levelfour specializes in Shopper Design research which helps Brands and Retailers optimize communications to drive purchase and equity metrics.  Greg’s work has been recognized with multiple Vendor of the Year Awards at leading Retailers for design work as well as winning the J&J North American and Global Shopper Awards three times.

 

* https://www.forbes.com/sites/louiscolumbus/2020/04/28/how-covid-19-is-transforming-e-commerce/#377a90dd3544

 

Sponsored by our 2020 Corporate Partners:

PLATINUM PARTNERS

Canada Post - Corporate Partner    

GOLD PARTNERS

              

Tickets

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CMA Member
Free for all CMA Members
$ 0.00 + GST
Unlimited
Non-Member
Regular pricing for non-members of the CMA
$ 20.00 + GST
Unlimited

Details

Date:
September 29
Time:
12:00 pm - 1:00 pm MDT
Cost:
Free – $20
Event Category:

Venue

Zoom Webinar
Canada

Organizer

Calgary Marketing Association
Phone:
403-910-0515 x2
Email:
events@calgarycma.com
Website:
https://calgarycma.com