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Enhancing Your E-Comm

September 29, 2020 @ 12:00 pm - 1:00 pm MDT

Free – $20

Build your Communication Strategy with Shopper Design

According to Forbes*, “There’s been a 129% year-over-year growth in U.S. & Canadian e-commerce orders as of April 21 and an impressive 146% growth in all online retail orders.” This has only accelerated through 2020 and is not likely to slow down any time soon. With so many businesses focused on growing their online presence, is there a way to get that upper edge? Greg Wight knows there is.

How we develop communications to convince Consumers to buy our product, and how Shoppers shop is often in misalignment.  Understanding the psychology of the Shopper is critical to unlocking the latent potential of your business. In this session Greg covers the keys to developing a communication strategy that enables your business to win in the E-Comm world.

From this Webinar you will learn:

  • The principles behind how most of our purchase decisions are made subconsciously
  • How to overcome barriers to purchase on your business
  • Why communication consistency is so important, and how to do it well


Greg Wight – Founder and CEO LEVELFOUR

Greg has worked in both Procter & Gamble and Johnson & Johnson’s Global Shopper organizations. He has his Master Practitioner Certification in Neuro-Linguistic Programming.  Levelfour specializes in Shopper Design research which helps Brands and Retailers optimize communications to drive purchase and equity metrics.  Greg’s work has been recognized with multiple Vendor of the Year Awards at leading Retailers for design work as well as winning the J&J North American and Global Shopper Awards three times.




Sponsored by our 2020 Corporate Partners:


Canada Post - Corporate Partner    




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September 29, 2020
12:00 pm - 1:00 pm MDT
Free – $20
Event Category:


Zoom Webinar


Calgary Marketing Association
403-910-0515 x2