Cultivating a Culture of Insight

January 25, 2022 @ 12:00 pm - 1:00 pm MST

$20.00

What does it mean to be insightful? What’s the difference between creativity and insight? And what does any of it have to do with your team culture?

At the beginning of every year, we are faced with the question of what the months ahead will look like and how we can make the most and best of them.

Join Stephanie Ostermann, Content Director, WS as she sets the stage and guides us through making space in our minds, our days and our work environment for insightful thought and challenging ideas.

Whether you are part of a Marketing Agency or working in a corporate marketing role, and whether you are in a B2C or a B2B environment, insightful teams are intelligence machines. They understand how to draw inspiration and information from multiple sources, and spot the connections between concepts that feed more expansive thinking. A team that has learned how to harness insightfulness as a practice is able to share knowledge and challenge the status quo.

As we begin another year in a new way of working, this webinar is designed to restart creative and collaborative energy, even in teams that work remotely.

From this webinar, you’ll take away:

What culture is – and what it isn’t.
The difference between creativity and insight, and how practicing insight can increase creative thinking.
4 steps to cultivating an insightful team.
How to avoid bias and embrace diversity in your insight practice.

And never fear, we will leave plenty of time for questions!

ABOUT THE SPEAKER

Stephanie Ostermann, Content Director, WS

Stephanie has a decade of digital marketing experience with a focus on content and social media. As a speaker, writer, and community leader, there is little she loves more than to share big, bold ideas – and encourage others to share theirs. Stephanie has honed her insight skills through years of getting to know and understand how people show up online, and how they want the brands they love to show up in return.