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Content Marketing: Turning Today’s Uncertainty into Tomorrow’s Opportunity
April 19 @ 12:00 pm - 1:00 pm MDT$10.00 – $40.00
The past two years have changed the rules of content creation and content marketing. Today, there are multiple opportunities that most marketers either aren’t aware of or are scared of the risks. Joe Pulizzi, the Godfather of Content Marketing, will detail multiple content strategies that will extend the life of your programs, your jobs, and your relationship with your customers and audience. Acquiring content brands, driving direct revenue and rent-to-own strategies will all be discussed in detail.
Hone the power of “Content Tilt” and learn:
- How content creators are differentiating themselves to break through the content clutter.
- Why focusing on less is generally better than more channels.
- How some platforms are more critical while others, and generally social media platforms don’t last.
- The value of the content asset you are building, and why exit planning starts at the beginning.
ABOUT THE PRESENTER
Auther, Podcaster, Speaker
Joe Pulizzi is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the “Lifetime Achievement Award” by the Content Council.
He is also the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.