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CMA Tailgate Party and CFL Keynote Speaker
May 25, 2017 @ 4:30 pm - 7:00 pm|
$50 - $999
Join us for our CMA Indoor Tailgate party and keynote CFL speaker on May 25th at the Hilton Garden Inn. This is an evening event and promises to be a great opportunity to connect with fellow marketers, learn from the best and even wear your favourite football jersey.
4:30 – 5:00 – Registration
5:00 – 6:00 – Networking
6:00 – 7:00 – Speaker – Christina Litz
Includes: Appetizers and a beer courtesy of Village Brewery
Upgrade to the VIP experience
- Private reception
- An opportunity to meet the speaker
- Complimentary drinks and hors d’oeuvres
- Reserved seating at the front of the room
Special Group Rates – BUY 6 GET YOUR 7TH FOR FREE
Purchase 7 member or non-member general admission tickets and enter the appropriate coupon below!
coupon: staffparty – for CMA Members use the CMA Member Rate and bring your team
coupon: funinnumbers – for Non-Members, use the CMA Non-Member rate and bring your friends and peers
Content Marketing – How To Keep Your Brand Relevant In A Digital Age
Content is everywhere but how can we leverage it to deliver on our brand? Join Christina Litz SVP of Marketing and Content for the CFL as she tells the story of how content marketing has kept the 105 year old CFL brand relevant in the digital age and explores:
- the state of branded content
- what it means to your consumers, and
- best practices for integrating branded content into your marketing
About Christina Litz
Senior Vice President, Marketing & Content, Canadian Football League
Since 2015 when Christina joined the Canadian Football League, she has lead all marketing, digital and content business for the CFL. She handles negotiations, managing relationship and strategic activities with key broadcast partners (TSN, RDS and ESPN), CFL multi-platform content strategy and production, strategy and operations for CFL’s digital and social media activities, all brand and marketing initiatives, and all League events including the Grey Cup.
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